SMUGGLER is a Film, Theatre, TV, Commercial, and Music Video production company managing a roster of acclaimed directors and creatives LA | NYC | LDN
Followers
63.2K
Following
7.5K
Total Posts
Engagement Rate
1.6%
Avg Likes
981
Avg Comments
SMUGGLER is a verified Music brand on Instagram, tracked in the InstME index with 63.2K followers. Its posts sit across music and tech. To date SMUGGLER has posted 1,128 times, currently around 2 posts a week. Posts average 981 likes and 29 comments, an engagement rate of 1.6%.
Smugglersite is a Music account whose 1,128 posts have grown a following of 63.2K on Instagram.
Benchmarked against 17,051 Music accounts with 10K–100K followers, Smugglersite posts a 1.6% engagement rate that is below the median of 2.47%.
The comment-to-like ratio works out to one comment per 33 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about one post per week.
Estimated sponsored-post value
$350–$660
Based on 63.2K followers and a 1.6% engagement rate, a single sponsored post by Smugglersite is worth an estimated $350–$660. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Tech
| Metric | Smugglersite | Cohort median |
|---|---|---|
| Engagement rate | 1.6% | 2.47% |
| Average likes | 981 | 535 |
| Average comments | 29 | 35 |
| Posts per week | 1.74 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
SMUGGLER is a verified music brand on Instagram, with 63.2K followers.
SMUGGLER posts on Instagram as @smugglersite.
SMUGGLER has 63,235 followers on Instagram (63.2K) as of Jul 15, 2026.
SMUGGLER's engagement rate is 1.6%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by SMUGGLER average 981 likes and 29 comments.
SMUGGLER posts about 2 times per week on average.
SMUGGLER is registered as a business account on Instagram and is verified.
SMUGGLER is categorized as a music and tech account in the InstME index, based on the profile's bio and Instagram category across 1,128 posts.
Yes. SMUGGLER carries the blue verified badge on Instagram.
1,128
29
Posts / Week
1.74
Growth Score
32 / 100
Follower Ratio
8.5×
Engagement
4.65%
A sponsored post from SMUGGLER is estimated at $350 to $660. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
