Dallas’ college football team. Home of the Pony Express and 38 All-Americans. 3 National Championships. 12 Conference Championships. 2025 CFP.
SMU Football runs a verified Home & DIY brand account with 113.2K followers on Instagram. Its posts sit across home & diy and sports. SMU Football has shared 6,577 posts to date, currently less than one post a week. Typical posts draw 3,427 likes and 14 comments, putting engagement at 3.04%.
Smufb has built an audience of 113.2K followers on Instagram over 6,577 posts as a Home & DIY account.
Among 436 Home & DIY accounts with 100K–1M followers in the InstME index, Smufb's 3.04% engagement rate comes in in the top quarter (median: 0.63%).
The comment-to-like ratio works out to one comment per 242 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
Smufb's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
The account follows just 510 others against 113.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,200–$2,200
Based on 113.2K followers and a 3.04% engagement rate, a single sponsored post by Smufb is worth an estimated $1,200–$2,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Smufb | Cohort median |
|---|---|---|
| Engagement rate | 3.04% | 0.63% |
| Average likes | 3,427 | 1,415 |
| Average comments | 14 | 30 |
| Posts per week | 0.52 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
SMU Football is a verified home & diy brand on Instagram, with 113.2K followers.
SMU Football posts on Instagram as @smufb.
SMU Football has 113,160 followers on Instagram (113.2K) as of Jul 9, 2026.
SMU Football's engagement rate is 3.04%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by SMU Football average 3,427 likes and 14 comments.
SMU Football posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of SMU Football's followers are low-quality or inactive, giving an audience-quality score of 100/100.
SMU Football is registered as a business account on Instagram and is verified.
SMU Football is categorized as a home & diy and sports account in the InstME index, based on the profile's bio and Instagram category across 6,577 posts.
Total Posts
6,577
Avg Comments
14
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Sports
Engagement
43.91%
Yes. SMU Football carries the blue verified badge on Instagram.
A sponsored post from SMU Football is estimated at $1,200 to $2,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
