we’re funny sometimes ✉️: 👇Smosh Reads Reddit Stories LIVE 🎟️
Followers
4.2M
Following
160
Total Posts
Engagement Rate
1.17%
Avg Likes
48,969
Avg Comments
Smosh is a verified Comedy brand, with 4.2M followers on Instagram. Its posts sit across comedy and lifestyle. The account has published 3,460 posts, currently less than one post a week. Posts average 48,969 likes and 337 comments, an engagement rate of 1.17%.
Smosh shows up in the InstME index as a Comedy account, 4.2M followers, 3,460 posts.
For Comedy accounts with over 1M followers, Smosh's 1.17% engagement rate is below the median of 1.9%, a read from 136 accounts in the InstME index.
The like-to-comment split is roughly 145 to one, indicating an audience that mostly engages through likes.
Smosh currently publishes less than one post per week.
Smosh follows only 160 accounts while being followed by 4.2M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$17,000–$32,000
Based on 4.2M followers and a 1.17% engagement rate, a single sponsored post by Smosh is worth an estimated $17,000–$32,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Comedy creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Comedy
Secondary: Lifestyle
| Metric | Smosh | Cohort median |
|---|---|---|
| Engagement rate | 1.17% | 1.9% |
| Average likes | 48,969 | 41,095 |
| Average comments | 337 | 508 |
| Posts per week | 0.54 | 0.45 |
Median values from 136 Comedy accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Smosh is a verified comedy brand on Instagram, with 4.2M followers.
Smosh has 4,213,681 followers on Instagram (4.2M) as of Apr 24, 2026.
Smosh's engagement rate is 1.17%, calculated from average likes and comments per post relative to followers. That is below the median of 1.9% for Comedy accounts with over 1M followers in the InstME index.
Posts by Smosh average 48,969 likes and 337 comments.
Smosh posts less than once a week on average.
Smosh is registered as a business account on Instagram and is verified.
Smosh is categorized as a comedy and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 3,460 posts.
Yes. Smosh carries the blue verified badge on Instagram.
A sponsored post from Smosh is estimated at $17,000 to $32,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,460
337
Posts / Week
0.54
Growth Score
23.4 / 100
Follower Ratio
26335.5×
5.8M
Engagement
0.56%
