Your Number One Adult Contemporary Radio Station for Soul, Jazz, Funk, R&B, World Music and Intelligent talk. The Smoothest Dial on Lagos Radio! ❤️💙🤍
Outreach This Creator For FreeReaching 19.4K followers on Instagram, Smooth981 is a Music brand based in Nigeria. The account has published 7,179 posts, currently less than one post a week. Posts average 461 likes and 20 comments, an engagement rate of 2.48%.
Tracked in the InstME index, Smooth981 is a Music account with 19.4K followers and a back catalogue of 7,179 posts.
Smooth981 records a 2.48% engagement rate, in line with the median of 2.47% for the 17,051 Music accounts with 10K–100K followers tracked in the InstME index.
The audience comments once per 23 likes on average, a healthy amount of conversation.
Smooth981's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$170–$310
Based on 19.4K followers and a 2.48% engagement rate, a single sponsored post by Smooth981 is worth an estimated $170–$310. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in Nigeria, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Smooth981 | Cohort median |
|---|---|---|
| Engagement rate | 2.48% | 2.47% |
| Average likes | 461 | 535 |
| Average comments | 20 | 35 |
| Posts per week | 0.12 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Smooth981 | Cohort median |
|---|---|---|
| Engagement rate | 2.48% | 2.77% |
| Average likes | 461 | 581 |
| Average comments | 20 | 39 |
| Posts per week | 0.12 | 0.22 |
Median values from 177 Music accounts in Nigeria with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 13, 2026
Smooth981 is a music brand based in Nigeria on Instagram, with 19.4K followers.
Smooth981 has 19,381 followers on Instagram (19.4K) as of Sep 13, 2026.
Smooth981's engagement rate is 2.48%, calculated from average likes and comments per post relative to followers. That is in line with the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Smooth981 average 461 likes and 20 comments.
Smooth981 posts less than once a week on average.
Smooth981 is registered as a business account on Instagram.
Smooth981 is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 7,179 posts.
Smooth981's profile places the account in Nigeria. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Smooth981 is estimated at $170 to $310. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
7,179
Avg Comments
20
Engagement
8.05%
