Award winning neighbourhood pizzeria, street food + events🍕🍷🍹 Edgbaston Village + Kings Heath @italiansandwichcompany now available 12-2pm Tue-Fri
Outreach This Creator For FreeFollowers
9.1K
Following
1.6K
Total Posts
Engagement Rate
2.55%
Avg Likes
223
Avg Comments
smoke + ash 🍕 is a Food creator based in United Kingdom, with 9.1K followers on Instagram. The account has published 657 posts, currently less than one post a week. Engagement runs at 2.55%, or about 223 likes and 9 comments per post.
Tracked in the InstME index, Smokeandashpizzeria is a Food account with 9.1K followers and a back catalogue of 657 posts.
Smokeandashpizzeria records a 2.55% engagement rate, below the median of 2.81% for the 4,339 Food accounts with 1K–10K followers tracked in the InstME index.
For roughly every 26 likes there is one comment, a healthy amount of conversation.
Smokeandashpizzeria sees 49.9K views per video on average, 5.5× its followers, a pattern of content travelling outside the follower base.
In recent weeks Smokeandashpizzeria has kept to less than one post per week.
Estimated sponsored-post value
$81–$150
Based on 9.1K followers and a 2.55% engagement rate, a single sponsored post by Smokeandashpizzeria is worth an estimated $81–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Smokeandashpizzeria | Cohort median |
|---|---|---|
| Engagement rate | 2.55% | 2.81% |
| Average likes | 223 | 86 |
| Average comments | 9 | 6 |
| Posts per week | 0.4 | 0.42 |
Median values from 4,339 Food accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Smokeandashpizzeria | Cohort median |
|---|---|---|
| Engagement rate | 2.55% | 1.96% |
| Average likes | 223 | 67 |
| Average comments | 9 | 5 |
| Posts per week | 0.4 | 0.52 |
Median values from 121 Food accounts in United Kingdom with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 23, 2026
smoke + ash 🍕 is a food creator based in United Kingdom on Instagram, with 9.1K followers.
smoke + ash 🍕 posts on Instagram as @smokeandashpizzeria.
smoke + ash 🍕 has 9,099 followers on Instagram (9.1K) as of Aug 23, 2026.
smoke + ash 🍕's engagement rate is 2.55%, calculated from average likes and comments per post relative to followers. That is below the median of 2.81% for Food accounts with 1K–10K followers in the InstME index.
Posts by smoke + ash 🍕 average 223 likes and 9 comments.
smoke + ash 🍕 posts less than once a week on average.
smoke + ash 🍕 is registered as a creator account on Instagram.
smoke + ash 🍕 is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 657 posts.
smoke + ash 🍕's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
657
9
Avg Views
49,870
Posts / Week
0.4
Growth Score
51 / 100
Engagement
1.49%
Thomas Frake | MasterChef Champion of Champions
@thomas.frake
Followers
26.2K
Engagement
1.22%
A sponsored post from smoke + ash 🍕 is estimated at $81 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
