We’re the largest museum-based education program in the world. Legal: s.si.edu/legal
Outreach This Creator For FreeFollowers
23.9K
Following
88
Total Posts
Engagement Rate
0.1%
Avg Likes
24
Avg Comments
Smithsonian Associates is an Education brand based in United States, with 23.9K followers on Instagram. To date Smithsonian Associates has posted 1,557 times, currently around 2 posts a week. Engagement runs at 0.1%, or about 24 likes and 1 comments per post.
Tracked in the InstME index, Smithsonianassociates is an Education account with 23.9K followers and a back catalogue of 1,557 posts.
Smithsonianassociates records a 0.1% engagement rate, in the bottom quarter (median: 1.3%) for the 962 Education accounts with 10K–100K followers tracked in the InstME index.
For roughly every 48 likes there is one comment, a healthy amount of conversation.
Smithsonianassociates currently publishes about one post per week.
InstME estimates 25% of Smithsonianassociates's followers are low-quality or inactive, for an audience-quality score of 70/100, a solid result.
Smithsonianassociates keeps its following list short (88) relative to 23.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$84–$160
Based on 23.9K followers and a 0.1% engagement rate, a single sponsored post by Smithsonianassociates is worth an estimated $84–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Smithsonianassociates | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.3% |
| Average likes | 24 | 368 |
| Average comments | 1 | 8 |
| Posts per week | 1.61 | 1.06 |
Median values from 962 Education accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Smithsonianassociates | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.52% |
| Average likes | 24 | 462 |
| Average comments | 1 | 8 |
| Posts per week | 1.61 | 1.5 |
Median values from 291 Education accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Smithsonian Associates is a education brand based in United States on Instagram, with 23.9K followers.
Smithsonian Associates posts on Instagram as @smithsonianassociates.
Smithsonian Associates has 23,895 followers on Instagram (23.9K) as of Jul 15, 2026.
Smithsonian Associates's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.3%) for Education accounts with 10K–100K followers in the InstME index.
Posts by Smithsonian Associates average 24 likes and 1 comments.
Smithsonian Associates posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 25% of Smithsonian Associates's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Smithsonian Associates is registered as a business account on Instagram.
1,557
1
Posts / Week
1.61
Growth Score
2 / 100
ER Rank
6th
Roughly balanced · mostly 18–34
Typical for Education creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Education
Engagement
0.64%
Smithsonian Associates is categorized as an education account in the InstME index, based on the profile's bio and Instagram category across 1,557 posts.
Smithsonian Associates's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Smithsonian Associates is estimated at $84 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
