Grocer | Deli Open hours: Collingwood: Tues - Sun 9am - 3pm. Melbourne CBD: Mon - Fri 8am - 8pm; Sat 9am to 8pm; Sun 9am - 6pm. 100% Plant Based
Outreach This Creator For FreeReaching 45.1K followers on Instagram, Smith + Deli is a Food brand based in Australia. The account has published 2,652 posts, currently less than one post a week. Posts average 130 likes and 7 comments, an engagement rate of 0.3%.
On Instagram, Smithanddeli runs a Food account that has published 2,652 posts and gathered 45.1K followers.
Smithanddeli has an engagement rate of 0.3%, which is below the median of 0.75% for Food accounts with 10K–100K followers, based on 7,981 accounts in the InstME index.
The like-to-comment split is roughly 19 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Smithanddeli has published less than one post per week.
Smithanddeli follows only 192 accounts while being followed by 45.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$160–$290
Based on 45.1K followers and a 0.3% engagement rate, a single sponsored post by Smithanddeli is worth an estimated $160–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Smithanddeli | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 0.75% |
| Average likes | 130 | 177 |
| Average comments | 7 | 10 |
| Posts per week | 0.62 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Smithanddeli | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 0.46% |
| Average likes | 130 | 85 |
| Average comments | 7 | 4 |
| Posts per week | 0.62 | 0.7 |
Median values from 140 Food accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Smith + Deli is a food brand based in Australia on Instagram, with 45.1K followers.
Smith + Deli posts on Instagram as @smithanddeli.
Smith + Deli has 45,117 followers on Instagram (45.1K) as of Sep 7, 2026.
Smith + Deli's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Smith + Deli average 130 likes and 7 comments.
Smith + Deli posts less than once a week on average.
Smith + Deli is registered as a business account on Instagram.
Smith + Deli is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,652 posts.
Total Posts
2,652
Avg Comments
7
Engagement
0.32%
Smith + Deli's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Smith + Deli is estimated at $160 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
