@matthewvarkeycastingteam A Film guy who is Scenting stories from every walk of life | Honest reviews only SPRAY TO SLAY 📍 Mumbai 🇮🇳
Followers
1.9K
Following
350
Total Posts
Engagement Rate
20.91%
Avg Likes
362
Avg Comments
Mathew varkey runs a verified Perfumery creator account based in India with 1.9K followers on Instagram. The account has published 71 posts, currently around 2 posts a week. Posts average 362 likes and 33 comments, an engagement rate of 20.91%.
As a Perfumery account, Smellbound_india reaches 1.9K followers on Instagram across 71 published posts.
Smellbound_india's average post pulls 362 likes and 33 comments, roughly one interaction per 5 followers.
Roughly one in 11 likes comes with a comment, an unusually discussion-heavy audience.
Posting frequency for Smellbound_india sits at about one post per week.
Estimated sponsored-post value
$26–$49
Based on 1.9K followers and a 20.91% engagement rate, a single sponsored post by Smellbound_india is worth an estimated $26–$49. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Perfumery
| Metric | Smellbound_india | Cohort median |
|---|---|---|
| Engagement rate | 20.91% | 5.05% |
| Average likes | 362 | 127 |
| Average comments | 33 | 12 |
| Posts per week | 1.62 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Smellbound_india | Cohort median |
|---|---|---|
| Engagement rate | 20.91% | 5.5% |
| Average likes | 362 | 164 |
| Average comments | 33 | 9 |
| Posts per week | 1.62 | 0.35 |
Median values from 635 accounts in India with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 23, 2026
Mathew varkey is a verified perfumery creator based in India on Instagram, with 1.9K followers.
Mathew varkey posts on Instagram as @smellbound_india.
Mathew varkey has 1,890 followers on Instagram (1.9K) as of Apr 23, 2026.
Mathew varkey's engagement rate is 20.91%, calculated from average likes and comments per post relative to followers.
Posts by Mathew varkey average 362 likes and 33 comments.
Mathew varkey posts about 2 times per week on average.
Mathew varkey is registered as a creator account on Instagram and is verified.
Mathew varkey is categorized as a perfumery account in the InstME index, based on the profile's bio and Instagram category across 71 posts.
Mathew varkey's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
71
33
Posts / Week
1.62
Growth Score
100 / 100
Follower Ratio
5.4×
3.9K
Engagement
1.88%
Yes. Mathew varkey carries the blue verified badge on Instagram.
A sponsored post from Mathew varkey is estimated at $26 to $49. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
