SMEG is a premium Italian appliance brand renowned the world-over for creating beautiful home products that combine technology and style.
SMEG USA is a verified Fashion brand on Instagram based in United States, tracked in the InstME index with 277.8K followers. Its posts sit across fashion and tech. SMEG USA has shared 2,184 posts to date, currently around 3 posts a week. Posts average 200 likes and 4 comments, an engagement rate of 0.07%.
The Fashion account Smegusa has posted 2,184 times on Instagram and drawn 277.8K followers.
Among 2,126 Fashion accounts with 100K–1M followers in the InstME index, Smegusa's 0.07% engagement rate comes in in the bottom quarter (median: 0.86%).
One comment lands for every 48 likes, which reads as a healthy amount of conversation.
Posting frequency for Smegusa sits at about 3 posts per week.
Smegusa comes in at 76/100 for audience quality, with 20% of followers estimated low-quality or inactive, a solid result.
The account follows just 436 others against 277.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$970–$1,800
Based on 277.8K followers and a 0.07% engagement rate, a single sponsored post by Smegusa is worth an estimated $970–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Smegusa | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.86% |
| Average likes | 200 | 1,969 |
| Average comments | 4 | 58 |
| Posts per week | 2.9 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Smegusa | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.69% |
| Average likes | 200 | 1,576 |
| Average comments | 4 | 52 |
| Posts per week | 2.9 | 0.65 |
Median values from 305 Fashion accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
SMEG USA is a verified fashion brand based in United States on Instagram, with 277.8K followers.
SMEG USA posts on Instagram as @smegusa.
SMEG USA has 277,828 followers on Instagram (277.8K) as of Jul 9, 2026.
SMEG USA's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by SMEG USA average 200 likes and 4 comments.
SMEG USA posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 20% of SMEG USA's followers are low-quality or inactive, giving an audience-quality score of 76/100.
SMEG USA is registered as a business account on Instagram and is verified.
SMEG USA is categorized as a fashion and tech account in the InstME index, based on the profile's bio and Instagram category across 2,184 posts.
Total Posts
2,184
Avg Comments
4
Predominantly women · mostly 18–34
Typical for Fashion creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Tech
Engagement
10.31%
SMEG USA's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. SMEG USA carries the blue verified badge on Instagram.
A sponsored post from SMEG USA is estimated at $970 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
