Merino socks and apparel for every outdoor adventure.
Followers
197.4K
Following
1.3K
Total Posts
Engagement Rate
0.1%
Avg Likes
150
Avg Comments
Reaching 197.4K followers on Instagram, Smartwool is a verified Travel brand. Its posts sit across travel and art. The account has published 3,155 posts, currently around 4 posts a week. Engagement runs at 0.1%, or about 150 likes and 37 comments per post.
Tracked in the InstME index, Smartwool is a Travel account with 197.4K followers and a back catalogue of 3,155 posts.
Against 977 Travel accounts with 100K–1M followers in the InstME index, Smartwool's 0.1% engagement rate lands in the bottom quarter (median: 0.92%).
The audience comments once per 4 likes on average, an unusually discussion-heavy audience.
In recent weeks Smartwool has kept to about 4 posts per week.
Smartwool keeps its following list short (1,337) relative to 197.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$690–$1,300
Based on 197.4K followers and a 0.1% engagement rate, a single sponsored post by Smartwool is worth an estimated $690–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Art
| Metric | Smartwool | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.92% |
| Average likes | 150 | 1,974 |
| Average comments | 37 | 53 |
| Posts per week | 4.01 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Smartwool is a verified travel brand on Instagram, with 197.4K followers.
Smartwool has 197,372 followers on Instagram (197.4K) as of Apr 24, 2026.
Smartwool's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Smartwool average 150 likes and 37 comments.
Smartwool posts about 4 times per week on average.
Smartwool is registered as a business account on Instagram and is verified.
Smartwool is categorized as a travel and art account in the InstME index, based on the profile's bio and Instagram category across 3,155 posts.
Yes. Smartwool carries the blue verified badge on Instagram.
A sponsored post from Smartwool is estimated at $690 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,155
37
Posts / Week
4.01
Growth Score
2 / 100
Follower Ratio
147.6×
Engagement
4.97%
