@
BrandMedia/news company
The voice of Australian small business and startups
www.smartcompany.com.auAudience
Browse top profilesFollowers
11.3K
Following
597
Total Posts
Engagement & Performance
Engagement Rate
0.88%
Avg Likes
94
Avg Comments
What the numbers say about @smartcompanyau
@smartcompanyau is a Business account on Instagram with 11.3K followers and 1,164 published posts.
@smartcompanyau has an engagement rate of 0.88%, which is below the median of 1.56% for Business accounts with 10K–100K followers, based on 2,270 accounts in the InstME index.
Followers leave about one comment for every 16 likes — an unusually discussion-heavy audience.
@smartcompanyau currently publishes about one post per week.
@smartcompanyau vs similar accounts
| Metric | @smartcompanyau | Cohort median |
|---|---|---|
| Engagement rate | 0.88% | 1.56% |
| Average likes | 94 | 350 |
| Average comments | 6 | 23 |
| Posts per week | 1.49 | 0.34 |
Median values from 2,270 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 23, 2026
How @smartcompanyau's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @smartcompanyau: (94 avg likes + 6 avg comments) ÷ 11,291 followers × 100 ≈ 0.88%.
Frequently asked questions about @smartcompanyau
How many followers does @smartcompanyau have?
@smartcompanyau has 11,291 followers on Instagram (11.3K) as of Apr 23, 2026.
What is @smartcompanyau's engagement rate?
@smartcompanyau's engagement rate is 0.88%, calculated from average likes and comments per post relative to followers. That is below the median of 1.56% for Business accounts with 10K–100K followers in the InstME index.
How many likes does @smartcompanyau average per post?
Posts by @smartcompanyau average 94 likes and 6 comments.
How often does @smartcompanyau post on Instagram?
@smartcompanyau posts about 1 time per week on average.
Is @smartcompanyau a business or creator account?
@smartcompanyau is registered as a business account on Instagram.
