SHUT is New York City’s first skateboard company, since 1986. #SHUTnyc
Outreach This Creator For FreeOn Instagram, SHUT Skateboards is a Product/service brand based in United States with an audience of 22.3K. The account has published 3,102 posts, currently around 2 posts a week. Posts average 1,050 likes and 23 comments, an engagement rate of 4.81%.
Shutnyc's Instagram presence spans 3,102 posts and 22.3K followers, profiling it as a Product/service account.
Among accounts with 10K–100K followers, Shutnyc's 4.81% engagement rate sits in the top 24%.
The like-to-comment split is roughly 46 to one, indicating a healthy amount of conversation.
Shutnyc currently publishes about one post per week.
InstME's checks rate Shutnyc's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$310–$580
Based on 22.3K followers and a 4.81% engagement rate, a single sponsored post by Shutnyc is worth an estimated $310–$580. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Product/service
| Metric | Shutnyc | Cohort median |
|---|---|---|
| Engagement rate | 4.81% | 1.45% |
| Average likes | 1,050 | 339 |
| Average comments | 23 | 18 |
| Posts per week | 1.58 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Shutnyc | Cohort median |
|---|---|---|
| Engagement rate | 4.81% | 0.9% |
| Average likes | 1,050 | 193 |
| Average comments | 23 | 10 |
| Posts per week | 1.58 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
SHUT Skateboards is a product/service brand based in United States on Instagram, with 22.3K followers.
SHUT Skateboards posts on Instagram as @shutnyc.
SHUT Skateboards has 22,314 followers on Instagram (22.3K) as of Jul 13, 2026.
SHUT Skateboards's engagement rate is 4.81%, calculated from average likes and comments per post relative to followers.
Posts by SHUT Skateboards average 1,050 likes and 23 comments.
SHUT Skateboards posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of SHUT Skateboards's followers are low-quality or inactive, giving an audience-quality score of 94/100.
SHUT Skateboards is registered as a business account on Instagram.
SHUT Skateboards is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 3,102 posts.
Total Posts
3,102
Avg Comments
23
Engagement
0.08%
SHUT Skateboards's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from SHUT Skateboards is estimated at $310 to $580. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
