Founder @shortlistmgmt Co-Governor/Commercials - Television Academy/Emmys
Outreach This Creator For FreeOn Instagram, Charlie McBrearty is a Business creator with an audience of 6.4K. Charlie McBrearty has shared 2,211 posts to date, currently less than one post a week. Engagement runs at 1.6%, or about 99 likes and 4 comments per post.
Shortlist operates a Business account on Instagram, pairing 6.4K followers with 2,211 posts.
Shortlist records a 1.6% engagement rate, in the bottom quarter (median: 4.58%) for the 5,774 Business accounts with 1K–10K followers tracked in the InstME index.
At one comment per 24 likes, the ratio points to a healthy amount of conversation.
In recent weeks Shortlist has kept to less than one post per week.
With 7,023 accounts followed, Shortlist follows more than follow it back, common for accounts still building an audience.
Estimated sponsored-post value
$36–$67
Based on 6.4K followers and a 1.6% engagement rate, a single sponsored post by Shortlist is worth an estimated $36–$67. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Shortlist | Cohort median |
|---|---|---|
| Engagement rate | 1.6% | 4.58% |
| Average likes | 99 | 120 |
| Average comments | 4 | 13 |
| Posts per week | 0.12 | 0.24 |
Median values from 5,774 Business accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Oct 1, 2026
Charlie McBrearty is a business creator on Instagram, with 6.4K followers.
Charlie McBrearty posts on Instagram as @shortlist.
Charlie McBrearty has 6,446 followers on Instagram (6.4K) as of Oct 1, 2026.
Charlie McBrearty's engagement rate is 1.6%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 4.58%) for Business accounts with 1K–10K followers in the InstME index.
Posts by Charlie McBrearty average 99 likes and 4 comments.
Charlie McBrearty posts less than once a week on average.
Charlie McBrearty is registered as a creator account on Instagram.
Total Posts
2,211
Avg Comments
4
19.3K
Engagement
3.27%
Shannon Goh | Serial Entrepreneur & Strategist
@heyshannongoh
Followers
19.3K
Engagement
6.69%
Charlie McBrearty is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 2,211 posts.
A sponsored post from Charlie McBrearty is estimated at $36 to $67. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
