🐶 dog sweaters, shirts, and more 👕 matching sets for pups and their humans 🫶🏼 for all dogs XS-XL ☁️ made from soft/comfy material 🙍🏻♀️ woman-owned
Followers
10.8K
Following
547
Total Posts
Engagement Rate
0.53%
Avg Likes
46
Avg Comments
Smallboy is a verified Pets brand. The account has built 10.8K followers on Instagram. The account has published 699 posts, currently less than one post a week. Engagement runs at 0.53%, or about 46 likes and 11 comments per post.
The Pets account Shopsmallboy has posted 699 times on Instagram and drawn 10.8K followers.
Among 2,822 Pets accounts with 10K–100K followers in the InstME index, Shopsmallboy's 0.53% engagement rate comes in below the median of 0.99%.
Followers weigh in with a comment about every 4 likes, an unusually discussion-heavy audience.
Posting frequency for Shopsmallboy sits at less than one post per week.
Shopsmallboy comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$38–$70
Based on 10.8K followers and a 0.53% engagement rate, a single sponsored post by Shopsmallboy is worth an estimated $38–$70. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Shopsmallboy | Cohort median |
|---|---|---|
| Engagement rate | 0.53% | 0.99% |
| Average likes | 46 | 239 |
| Average comments | 11 | 10 |
| Posts per week | 0.96 | 0.79 |
Median values from 2,822 Pets accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Smallboy is a verified pets brand on Instagram, with 10.8K followers.
Smallboy posts on Instagram as @shopsmallboy.
Smallboy has 10,831 followers on Instagram (10.8K) as of Jul 16, 2026.
Smallboy's engagement rate is 0.53%, calculated from average likes and comments per post relative to followers. That is below the median of 0.99% for Pets accounts with 10K–100K followers in the InstME index.
Posts by Smallboy average 46 likes and 11 comments.
Smallboy posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Smallboy's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Smallboy is registered as a business account on Instagram and is verified.
Smallboy is categorized as a pets account in the InstME index, based on the profile's bio and Instagram category across 699 posts.
699
11
Posts / Week
0.96
Growth Score
10.6 / 100
ER Rank
29th
Predominantly women · mostly 18–34
Typical for Pets creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Pets
Engagement
0%
Yes. Smallboy carries the blue verified badge on Instagram.
A sponsored post from Smallboy is estimated at $38 to $70. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
