oatful • protein overnight oats is a verified Food brand based in United Arab Emirates. The account has built 16.9K followers on Instagram. oatful • protein overnight oats has shared 752 posts to date, currently less than one post a week. Posts average 34 likes and 12 comments, an engagement rate of 0.27%.
Shopoatful has built an audience of 16.9K followers on Instagram over 752 posts as a Food account.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, Shopoatful's 0.27% engagement rate comes in in the bottom quarter (median: 0.75%).
Followers weigh in with a comment about every 3 likes, an unusually discussion-heavy audience.
Shopoatful's output runs to less than one post per week.
At 100/100 on audience quality, Shopoatful carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 87 others against 16.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$59–$110
Based on 16.9K followers and a 0.27% engagement rate, a single sponsored post by Shopoatful is worth an estimated $59–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Shopoatful | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.75% |
| Average likes | 34 | 177 |
| Average comments | 12 | 10 |
| Posts per week | 0.07 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Shopoatful | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.39% |
| Average likes | 34 | 103 |
| Average comments | 12 | 6 |
| Posts per week | 0.07 | 0.7 |
Median values from 60 Food accounts in United Arab Emirates with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
oatful • protein overnight oats is a verified food brand based in United Arab Emirates on Instagram, with 16.9K followers.
oatful • protein overnight oats posts on Instagram as @shopoatful.
oatful • protein overnight oats has 16,886 followers on Instagram (16.9K) as of Jul 16, 2026.
oatful • protein overnight oats's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by oatful • protein overnight oats average 34 likes and 12 comments.
oatful • protein overnight oats posts less than once a week on average.
Total Posts
752
Avg Comments
12
More women than men · mostly 25–44
Typical for Food creators in United Arab Emirates, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
1.07%
InstME's audience-quality analysis estimates about 0% of oatful • protein overnight oats's followers are low-quality or inactive, giving an audience-quality score of 100/100.
oatful • protein overnight oats is registered as a business account on Instagram and is verified.
oatful • protein overnight oats is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 752 posts.
oatful • protein overnight oats's profile places the account in United Arab Emirates. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. oatful • protein overnight oats carries the blue verified badge on Instagram.
A sponsored post from oatful • protein overnight oats is estimated at $59 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
