Shopify

Shopify's Instagram presence spans 3,648 posts and 2.4M followers, profiling it as a business account.

Typical engagement for Shopify runs to 1,277 likes and 68 comments a post, one interaction per 1,766 followers.

The audience comments once per 19 likes on average, an unusually discussion-heavy audience.

Shopify's recent cadence works out to about 5 posts per week.

Shopify follows only 1,724 accounts while being followed by 2.4M, the lopsided ratio of an established creator or brand.