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Outreach This Creator For FreeOn Instagram, The Fragrance Bar is a Travel brand with an audience of 13.1K. The Fragrance Bar has shared 300 posts to date, currently less than one post a week. Typical posts draw 80 likes and 27 comments, putting engagement at 0.81%.
Tracked in the InstME index, Shopfragrancebar is a Travel account with 13.1K followers and a back catalogue of 300 posts.
Against 2,887 Travel accounts with 10K–100K followers in the InstME index, Shopfragrancebar's 0.81% engagement rate lands below the median of 1.02%.
The like-to-comment split is roughly 3 to one, indicating an unusually discussion-heavy audience.
Shopfragrancebar's videos draw about 3K views each, around 23% of its followers per post.
Shopfragrancebar keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score Shopfragrancebar at 94/100, with an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Shopfragrancebar keeps its following list short (68) relative to 13.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$46–$85
Based on 13.1K followers and a 0.81% engagement rate, a single sponsored post by Shopfragrancebar is worth an estimated $46–$85. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Shopfragrancebar | Cohort median |
|---|---|---|
| Engagement rate | 0.81% | 1.02% |
| Average likes | 80 | 250 |
| Average comments | 27 | 14 |
| Posts per week | 0.14 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
The Fragrance Bar is a travel brand on Instagram, with 13.1K followers.
The Fragrance Bar posts on Instagram as @shopfragrancebar.
The Fragrance Bar has 13,113 followers on Instagram (13.1K) as of Jul 16, 2026.
The Fragrance Bar's engagement rate is 0.81%, calculated from average likes and comments per post relative to followers. That is below the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by The Fragrance Bar average 80 likes and 27 comments.
The Fragrance Bar posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of The Fragrance Bar's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The Fragrance Bar is registered as a business account on Instagram.
The Fragrance Bar is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 300 posts.
Total Posts
300
Avg Comments
27
More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
12.92%
A sponsored post from The Fragrance Bar is estimated at $46 to $85. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
