Your favorite games, designed for travel. As seen on Anthropologie.com, Good Morning America, Grazia USA, People Magazine, and more!
Followers
6.6K
Following
954
Total Posts
Engagement Rate
22.94%
Avg Likes
1,502
Avg Comments
Spools is a verified Travel brand based in United States. The account has built 6.6K followers on Instagram. The account has published 471 posts, currently less than one post a week. Typical posts draw 1,502 likes and 15 comments, putting engagement at 22.94%.
As a Travel account, Shop_spools reaches 6.6K followers on Instagram across 471 published posts.
Shop_spools's 22.94% engagement rate is in the top quarter (median: 4.16%) among Travel accounts with 1K–10K followers, measured across 2,015 accounts in the InstME index.
One comment lands for every 101 likes, which reads as an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$93–$170
Based on 6.6K followers and a 22.94% engagement rate, a single sponsored post by Shop_spools is worth an estimated $93–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Shop_spools | Cohort median |
|---|---|---|
| Engagement rate | 22.94% | 4.16% |
| Average likes | 1,502 | 110 |
| Average comments | 15 | 10 |
| Posts per week | 0.34 | 0.31 |
Median values from 2,015 Travel accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Shop_spools | Cohort median |
|---|---|---|
| Engagement rate | 22.94% | 2.96% |
| Average likes | 1,502 | 94 |
| Average comments | 15 | 7 |
| Posts per week | 0.34 | 0.39 |
Median values from 282 Travel accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 22, 2026
Spools is a verified travel brand based in United States on Instagram, with 6.6K followers.
Spools posts on Instagram as @shop_spools.
Spools has 6,611 followers on Instagram (6.6K) as of Aug 22, 2026.
Spools's engagement rate is 22.94%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 4.16%) for Travel accounts with 1K–10K followers in the InstME index.
Posts by Spools average 1,502 likes and 15 comments.
Spools posts less than once a week on average.
Spools is registered as a business account on Instagram and is verified.
Spools is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 471 posts.
Spools's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
471
15
Posts / Week
0.34
Growth Score
100 / 100
Last Post
9 days ago
Engagement
100%
Yes. Spools carries the blue verified badge on Instagram.
A sponsored post from Spools is estimated at $93 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
