Statement staples built to fit the rhythm of everyday. Based in Jackson Hole 🤠 Design your own trucker hats + more in-store @midnightlunch.dyo🧢💖
Outreach This Creator For FreeOn Instagram, Midnight Lunch is a Shopping & retail creator with an audience of 24.3K. The account has published 880 posts, currently around 3 posts a week. Posts average 3 likes and 9 comments, an engagement rate of 0.05%.
On Instagram, Shop.midnightlunch runs a Shopping & retail account that has published 880 posts and gathered 24.3K followers.
Among accounts with 10K–100K followers, Shop.midnightlunch's 0.05% engagement rate sits in the bottom 3%.
Video posts from Shop.midnightlunch average 6.3K views, about 26% follower reach per post.
Shop.midnightlunch's recent cadence works out to about 3 posts per week.
InstME's checks rate Shop.midnightlunch's audience 46/100, flagging roughly 45% as low-quality or inactive, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$85–$160
Based on 24.3K followers and a 0.05% engagement rate, a single sponsored post by Shop.midnightlunch is worth an estimated $85–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Shopping & retail
| Metric | Shop.midnightlunch | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 1.45% |
| Average likes | 3 | 339 |
| Average comments | 9 | 18 |
| Posts per week | 3.25 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Midnight Lunch is a shopping & retail creator on Instagram, with 24.3K followers.
Midnight Lunch posts on Instagram as @shop.midnightlunch.
Midnight Lunch has 24,271 followers on Instagram (24.3K) as of Jul 15, 2026.
Midnight Lunch's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers.
Posts by Midnight Lunch average 3 likes and 9 comments.
Midnight Lunch posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 45% of Midnight Lunch's followers are low-quality or inactive, giving an audience-quality score of 46/100.
Midnight Lunch is registered as a creator account on Instagram.
Midnight Lunch is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 880 posts.
Total Posts
880
Avg Comments
9
Engagement
0.11%
A sponsored post from Midnight Lunch is estimated at $85 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
