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44.9K
Following
2.5K
Total Posts
Engagement Rate
1.08%
Avg Likes
476
Avg Comments
Handbook is a business account based in United States, with 44.9K followers on Instagram. To date Handbook has posted 1,451 times, currently less than one post a week. Posts average 476 likes and 8 comments, an engagement rate of 1.08%.
Shop.handbook's Instagram presence spans 1,451 posts and 44.9K followers, profiling it as a business account.
A typical post by Shop.handbook collects about 476 likes and 8 comments, roughly one interaction for every 93 followers.
Followers leave about one comment for every 57 likes, a healthy amount of conversation.
Shop.handbook's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$170–$320
Based on 44.9K followers and a 1.08% engagement rate, a single sponsored post by Shop.handbook is worth an estimated $170–$320. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Shop.handbook | Cohort median |
|---|---|---|
| Engagement rate | 1.08% | 1.45% |
| Average likes | 476 | 339 |
| Average comments | 8 | 18 |
| Posts per week | 0.27 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Shop.handbook | Cohort median |
|---|---|---|
| Engagement rate | 1.08% | 0.9% |
| Average likes | 476 | 193 |
| Average comments | 8 | 10 |
| Posts per week | 0.27 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Handbook is a Instagram brand based in United States on Instagram, with 44.9K followers.
Handbook posts on Instagram as @shop.handbook.
Handbook has 44,926 followers on Instagram (44.9K) as of Jul 16, 2026.
Handbook's engagement rate is 1.08%, calculated from average likes and comments per post relative to followers.
Posts by Handbook average 476 likes and 8 comments.
Handbook posts less than once a week on average.
Handbook is registered as a business account on Instagram.
Handbook's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Handbook is estimated at $170 to $320. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,451
8
Posts / Week
0.27
Growth Score
21.6 / 100
Follower Ratio
18.2×
Engagement
0.04%
