👑 #KingOfSoul @otisreddingfoundation
On Instagram, Otis Redding is a verified business account based in United States with an audience of 134.6K. Otis Redding has shared 2,134 posts to date, currently around 2 posts a week. Engagement runs at 5.02%, or about 6,570 likes and 193 comments per post.
Tracked in the InstME index, Otisredding is a business account with 134.6K followers and a back catalogue of 2,134 posts.
Typical engagement for Otisredding runs to 6,570 likes and 193 comments a post, one interaction per 20 followers.
The like-to-comment split is roughly 34 to one, indicating a healthy amount of conversation.
Otisredding keeps a posting cadence of about one post per week.
Otisredding keeps its following list short (127) relative to 134.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,900–$3,500
Based on 134.6K followers and a 5.02% engagement rate, a single sponsored post by Otisredding is worth an estimated $1,900–$3,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Otisredding | Cohort median |
|---|---|---|
| Engagement rate | 5.02% | 1.25% |
| Average likes | 6,570 | 2,985 |
| Average comments | 193 | 73 |
| Posts per week | 1.92 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Otisredding | Cohort median |
|---|---|---|
| Engagement rate | 5.02% | 0.86% |
| Average likes | 6,570 | 2,003 |
| Average comments | 193 | 56 |
| Posts per week | 1.92 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Otis Redding is a verified Instagram brand based in United States on Instagram, with 134.6K followers.
Otis Redding posts on Instagram as @otisredding.
Otis Redding has 134,612 followers on Instagram (134.6K) as of Jul 11, 2026.
Otis Redding's engagement rate is 5.02%, calculated from average likes and comments per post relative to followers.
Posts by Otis Redding average 6,570 likes and 193 comments.
Otis Redding posts about 2 times per week on average.
Otis Redding is registered as a business account on Instagram and is verified.
Otis Redding's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Otis Redding carries the blue verified badge on Instagram.
Avg Comments
193
Engagement
0.03%
A sponsored post from Otis Redding is estimated at $1,900 to $3,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
