Wife. Mom. Olympian. NYT Bestselling Author. YouTuber. Host of @shawnandandrewpods
Followers
4.4M
Following
4.5K
Total Posts
Engagement Rate
1.66%
Avg Likes
72,939
Avg Comments
On Instagram, Shawn Johnson East is a verified Parenting creator with an audience of 4.4M. Shawn Johnson East has shared 705 posts to date, currently less than one post a week. Posts average 72,939 likes and 596 comments, an engagement rate of 1.66%.
Tracked in the InstME index, Shawnjohnson is a Parenting account with 4.4M followers and a back catalogue of 705 posts.
Against 292 Parenting accounts with over 1M followers in the InstME index, Shawnjohnson's 1.66% engagement rate lands above the median of 1.45%.
At one comment per 122 likes, the ratio points to an audience that mostly engages through likes.
Shawnjohnson's videos draw about 2.1M views each, around 47% of its followers per post.
Shawnjohnson currently publishes less than one post per week.
Shawnjohnson keeps its following list short (4,542) relative to 4.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$26,000–$47,000
Based on 4.4M followers and a 1.66% engagement rate, a single sponsored post by Shawnjohnson is worth an estimated $26,000–$47,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Shawnjohnson | Cohort median |
|---|---|---|
| Engagement rate | 1.66% | 1.45% |
| Average likes | 72,939 | 29,157 |
| Average comments | 596 | 462 |
| Posts per week | 0.16 | 0.87 |
Median values from 292 Parenting accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Shawn Johnson East is a verified parenting creator on Instagram, with 4.4M followers.
Shawn Johnson East posts on Instagram as @shawnjohnson.
Shawn Johnson East has 4,400,000 followers on Instagram (4.4M) as of Apr 8, 2026.
Shawn Johnson East's engagement rate is 1.66%, calculated from average likes and comments per post relative to followers. That is above the median of 1.45% for Parenting accounts with over 1M followers in the InstME index.
Posts by Shawn Johnson East average 72,939 likes and 596 comments.
Shawn Johnson East posts less than once a week on average.
Shawn Johnson East is registered as a creator account on Instagram and is verified.
Shawn Johnson East is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 705 posts.
705
596
Avg Views
2,086,356
Posts / Week
0.16
Growth Score
33.2 / 100
Engagement
27.68%
Yes. Shawn Johnson East carries the blue verified badge on Instagram.
A sponsored post from Shawn Johnson East is estimated at $26,000 to $47,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
