Gemma | London Certified Pilates + Strength Trainer Virtual Studio 📱 £7.50 p/month Featured
On Instagram, Gemma Folkard | Shape Pilates is a verified Fitness creator with an audience of 162.7K. Gemma Folkard | Shape Pilates has shared 2,423 posts to date, currently less than one post a week. Typical posts draw 3,448 likes and 50 comments, putting engagement at 2.15%.
Shape_pilates shows up in the InstME index as a Fitness account, 162.7K followers, 2,423 posts.
For Fitness accounts with 100K–1M followers, Shape_pilates's 2.15% engagement rate is above the median of 1.82%, a read from 2,038 accounts in the InstME index.
For roughly every 69 likes there is one comment, an audience that mostly engages through likes.
Over recent weeks, Shape_pilates has published less than one post per week.
Estimated sponsored-post value
$1,200–$2,300
Based on 162.7K followers and a 2.15% engagement rate, a single sponsored post by Shape_pilates is worth an estimated $1,200–$2,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
| Metric | Shape_pilates | Cohort median |
|---|---|---|
| Engagement rate | 2.15% | 1.82% |
| Average likes | 3,448 | 4,679 |
| Average comments | 50 | 94 |
| Posts per week | 0.11 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Gemma Folkard | Shape Pilates is a verified fitness creator on Instagram, with 162.7K followers.
Gemma Folkard | Shape Pilates posts on Instagram as @shape_pilates.
Gemma Folkard | Shape Pilates has 162,700 followers on Instagram (162.7K) as of Sep 7, 2026.
Gemma Folkard | Shape Pilates's engagement rate is 2.15%, calculated from average likes and comments per post relative to followers. That is above the median of 1.82% for Fitness accounts with 100K–1M followers in the InstME index.
Posts by Gemma Folkard | Shape Pilates average 3,448 likes and 50 comments.
Gemma Folkard | Shape Pilates posts less than once a week on average.
Gemma Folkard | Shape Pilates is registered as a creator account on Instagram and is verified.
Gemma Folkard | Shape Pilates is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 2,423 posts.
Avg Comments
50
Engagement
1.4%
Yes. Gemma Folkard | Shape Pilates carries the blue verified badge on Instagram.
A sponsored post from Gemma Folkard | Shape Pilates is estimated at $1,200 to $2,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
