Born in NYC, raised on crinkle cuts. Order now on the Shack app 📲
Followers
907.3K
Following
1.1K
Total Posts
Engagement Rate
0.1%
Avg Likes
893
Avg Comments
On Instagram, Shake Shack is a verified business account with an audience of 907.3K. To date Shake Shack has posted 7,243 times, currently around 4 posts a week. Posts average 893 likes and 20 comments, an engagement rate of 0.1%.
Shakeshack shows up in the InstME index as a business account, 907.3K followers, 7,243 posts.
A post from Shakeshack usually lands 893 likes and 20 comments, near one interaction for every 994 followers.
The like-to-comment split is roughly 44 to one, indicating a healthy amount of conversation.
Over recent weeks, Shakeshack has published about 4 posts per week.
Shakeshack follows only 1,059 accounts while being followed by 907.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,200–$5,900
Based on 907.3K followers and a 0.1% engagement rate, a single sponsored post by Shakeshack is worth an estimated $3,200–$5,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Shakeshack | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.25% |
| Average likes | 893 | 2,985 |
| Average comments | 20 | 73 |
| Posts per week | 4.42 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Shake Shack is a verified Instagram brand on Instagram, with 907.3K followers.
Shake Shack posts on Instagram as @shakeshack.
Shake Shack has 907,298 followers on Instagram (907.3K) as of Jul 15, 2026.
Shake Shack's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by Shake Shack average 893 likes and 20 comments.
Shake Shack posts about 4 times per week on average.
Shake Shack is registered as a business account on Instagram and is verified.
Yes. Shake Shack carries the blue verified badge on Instagram.
A sponsored post from Shake Shack is estimated at $3,200 to $5,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
7,243
20
Posts / Week
4.42
Growth Score
2 / 100
Follower Ratio
856.7×
Engagement
0.41%
