Designed to move with you Luxury Womenswear founded by Serena Bute #sbicons
Outreach This Creator For FreeSERENA BUTE LONDON is a Fashion brand based in United Kingdom, with 55K followers on Instagram. SERENA BUTE LONDON has shared 284 posts to date, currently around 4 posts a week. Posts average 3 likes and 1 comments, an engagement rate of 0.01%.
Serenabutelondon operates a Fashion account on Instagram, pairing 55K followers with 284 posts.
Against 7,395 Fashion accounts with 10K–100K followers in the InstME index, Serenabutelondon's 0.01% engagement rate lands in the bottom quarter (median: 1.09%).
Over recent weeks, Serenabutelondon has published about 4 posts per week.
Estimated sponsored-post value
$190–$360
Based on 55K followers and a 0.01% engagement rate, a single sponsored post by Serenabutelondon is worth an estimated $190–$360. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Serenabutelondon | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.09% |
| Average likes | 3 | 243 |
| Average comments | 1 | 19 |
| Posts per week | 4.18 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Serenabutelondon | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.93% |
| Average likes | 3 | 251 |
| Average comments | 1 | 17 |
| Posts per week | 4.18 | 0.55 |
Median values from 241 Fashion accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 9, 2026
SERENA BUTE LONDON is a fashion brand based in United Kingdom on Instagram, with 55K followers.
SERENA BUTE LONDON posts on Instagram as @serenabutelondon.
SERENA BUTE LONDON has 55,040 followers on Instagram (55K) as of Sep 9, 2026.
SERENA BUTE LONDON's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.09%) for Fashion accounts with 10K–100K followers in the InstME index.
Posts by SERENA BUTE LONDON average 3 likes and 1 comments.
SERENA BUTE LONDON posts about 4 times per week on average.
SERENA BUTE LONDON is registered as a business account on Instagram.
Total Posts
284
Avg Comments
1
Engagement
0.2%
SERENA BUTE LONDON is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 284 posts.
SERENA BUTE LONDON's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from SERENA BUTE LONDON is estimated at $190 to $360. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
