Serax is a verified Home & DIY brand on Instagram, tracked in the InstME index with 270.8K followers. Serax has shared 415 posts to date, currently around 3 posts a week. Engagement runs at 0.76%, or about 1,373 likes and 679 comments per post.
Serax_official is a Home & DIY account on Instagram with 270.8K followers and 415 published posts.
Compared with 436 other Home & DIY accounts with 100K–1M followers in the InstME index, Serax_official's 0.76% engagement rate is above the median of 0.63%.
Comments arrive at about one per 2 likes, a sign of an unusually discussion-heavy audience.
Serax_official's output runs to about 3 posts per week.
With 270.8K followers but only 105 accounts followed back, Serax_official shows the ratio of a well-established account.
Estimated sponsored-post value
$950–$1,800
Based on 270.8K followers and a 0.76% engagement rate, a single sponsored post by Serax_official is worth an estimated $950–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Serax_official | Cohort median |
|---|---|---|
| Engagement rate | 0.76% | 0.63% |
| Average likes | 1,373 | 1,415 |
| Average comments | 679 | 30 |
| Posts per week | 3.39 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 19, 2026
Serax is a verified home & diy brand on Instagram, with 270.8K followers.
Serax posts on Instagram as @serax_official.
Serax has 270,804 followers on Instagram (270.8K) as of Sep 19, 2026.
Serax's engagement rate is 0.76%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Serax average 1,373 likes and 679 comments.
Serax posts about 3 times per week on average.
Serax is registered as a business account on Instagram and is verified.
Serax is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 415 posts.
Belgian design brand, creating contemporary homeware, based on collaborations with renowned (inter)national designers and craftsmanship. #Serax
Total Posts
415
Avg Comments
679
Engagement
0.09%
Yes. Serax carries the blue verified badge on Instagram.
A sponsored post from Serax is estimated at $950 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
