SELA is a verified Fashion brand based in Russia. The account has built 263.8K followers on Instagram. The account has published 4,445 posts, currently around 6 posts a week. Engagement runs at 0.09%, or about 224 likes and 3 comments per post.
Sela_ru is a Fashion account on Instagram with 263.8K followers and 4,445 published posts.
Benchmarked against 2,126 Fashion accounts with 100K–1M followers, Sela_ru posts a 0.09% engagement rate that is in the bottom quarter (median: 0.86%).
One comment lands for every 84 likes, which reads as an audience that mostly engages through likes.
Sela_ru's output runs to about 6 posts per week.
With 263.8K followers but only 46 accounts followed back, Sela_ru shows the ratio of a well-established account.
Estimated sponsored-post value
$920–$1,700
Based on 263.8K followers and a 0.09% engagement rate, a single sponsored post by Sela_ru is worth an estimated $920–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in Russia, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Sela_ru | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.86% |
| Average likes | 224 | 1,969 |
| Average comments | 3 | 58 |
| Posts per week | 5.96 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sela_ru | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.7% |
| Average likes | 224 | 1,466 |
| Average comments | 3 | 49 |
| Posts per week | 5.96 | 0.91 |
Median values from 124 accounts in Russia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
SELA is a verified fashion brand based in Russia on Instagram, with 263.8K followers.
SELA posts on Instagram as @sela_ru.
SELA has 263,807 followers on Instagram (263.8K) as of Jul 11, 2026.
SELA's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by SELA average 224 likes and 3 comments.
SELA posts about 6 times per week on average.
SELA is registered as a business account on Instagram and is verified.
SELA is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 4,445 posts.
Total Posts
4,445
Avg Comments
3
Engagement
63.34%
SELA's profile places the account in Russia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. SELA carries the blue verified badge on Instagram.
A sponsored post from SELA is estimated at $920 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
