SCRUFF is the top-rated travel, event and social networking app of choice for a community of more than 30+ million men worldwide!
Followers
217.4K
Following
994
Total Posts
Engagement Rate
0.18%
Avg Likes
366
Avg Comments
Reaching 217.4K followers on Instagram, SCRUFF is a verified Travel brand. To date SCRUFF has posted 3,674 times, currently around 8 posts a week. Typical posts draw 366 likes and 24 comments, putting engagement at 0.18%.
On Instagram, Scruffapp runs a Travel account that has published 3,674 posts and gathered 217.4K followers.
For Travel accounts with 100K–1M followers, Scruffapp's 0.18% engagement rate is in the bottom quarter (median: 0.92%), a read from 977 accounts in the InstME index.
The like-to-comment split is roughly 15 to one, indicating an unusually discussion-heavy audience.
Scruffapp's recent cadence works out to about 8 posts per week, more than one per day.
Scruffapp follows only 994 accounts while being followed by 217.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$760–$1,400
Based on 217.4K followers and a 0.18% engagement rate, a single sponsored post by Scruffapp is worth an estimated $760–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Scruffapp | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.92% |
| Average likes | 366 | 1,974 |
| Average comments | 24 | 53 |
| Posts per week | 7.72 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
SCRUFF is a verified travel brand on Instagram, with 217.4K followers.
SCRUFF posts on Instagram as @scruffapp.
SCRUFF has 217,372 followers on Instagram (217.4K) as of Jul 10, 2026.
SCRUFF's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by SCRUFF average 366 likes and 24 comments.
SCRUFF posts about 8 times per week on average.
SCRUFF is registered as a business account on Instagram and is verified.
SCRUFF is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 3,674 posts.
Yes. SCRUFF carries the blue verified badge on Instagram.
A sponsored post from SCRUFF is estimated at $760 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,674
24
Posts / Week
7.72
Growth Score
3.6 / 100
Follower Ratio
218.7×
Engagement
0%
