@
Brand
🇦🇺 SBS is the official broadcaster of the FIFA World Cup™, Tour de France, ISU Figure Skating, Dakar Rally, and more! 📺 💻📲
sprout.link/sbssportauAudience
Browse top profilesFollowers
386.9K
Following
1.9K
Total Posts
Engagement & Performance
Engagement Rate
0.16%
Avg Likes
586
Avg Comments
What the numbers say about @sbssportau
@sbssportau is a business account on Instagram with 386.9K followers and 11,617 published posts.
A typical post by @sbssportau collects about 586 likes and 29 comments — roughly one interaction for every 629 followers.
Followers leave about one comment for every 20 likes — a healthy amount of conversation.
@sbssportau currently publishes about 25 posts per week — more than one per day.
The account follows just 1,946 others against 386.9K followers — a ratio typical of established creators and brands.
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Data last updated: Jul 10, 2026
How @sbssportau's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @sbssportau: (586 avg likes + 29 avg comments) ÷ 386,883 followers × 100 ≈ 0.16%.
Frequently asked questions about @sbssportau
How many followers does @sbssportau have?
@sbssportau has 386,883 followers on Instagram (386.9K) as of Jul 10, 2026.
What is @sbssportau's engagement rate?
@sbssportau's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers.
How many likes does @sbssportau average per post?
Posts by @sbssportau average 586 likes and 29 comments.
How often does @sbssportau post on Instagram?
@sbssportau posts about 25 times per week on average.
Is @sbssportau a business or creator account?
@sbssportau is registered as a business account on Instagram and is verified.
