🇦🇺 SBS is the official broadcaster of the FIFA World Cup™, Tour de France, ISU Figure Skating, Dakar Rally, and more! 📺 💻📲
Followers
386.9K
Following
1.9K
Total Posts
Engagement Rate
0.16%
Avg Likes
586
Avg Comments
Reaching 386.9K followers on Instagram, SBS Sport is a verified business account based in Australia. To date SBS Sport has posted 11,617 times, currently around 25 posts a week. Posts average 586 likes and 29 comments, an engagement rate of 0.16%.
On Instagram, Sbssportau runs a business account that has published 11,617 posts and gathered 386.9K followers.
Typical engagement for Sbssportau runs to 586 likes and 29 comments a post, one interaction per 629 followers.
The audience comments once per 20 likes on average, a healthy amount of conversation.
In recent weeks Sbssportau has kept to about 25 posts per week, more than one per day.
Sbssportau follows only 1,946 accounts while being followed by 386.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,400–$2,500
Based on 386.9K followers and a 0.16% engagement rate, a single sponsored post by Sbssportau is worth an estimated $1,400–$2,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Sbssportau | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 1.25% |
| Average likes | 586 | 2,985 |
| Average comments | 29 | 73 |
| Posts per week | 24.82 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sbssportau | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.7% |
| Average likes | 586 | 1,539 |
| Average comments | 29 | 38 |
| Posts per week | 24.82 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
SBS Sport is a verified Instagram brand based in Australia on Instagram, with 386.9K followers.
SBS Sport posts on Instagram as @sbssportau.
SBS Sport has 386,883 followers on Instagram (386.9K) as of Jul 10, 2026.
SBS Sport's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers.
Posts by SBS Sport average 586 likes and 29 comments.
SBS Sport posts about 25 times per week on average.
SBS Sport is registered as a business account on Instagram and is verified.
SBS Sport's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. SBS Sport carries the blue verified badge on Instagram.
A sponsored post from SBS Sport is estimated at $1,400 to $2,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
11,617
29
Posts / Week
24.82
Growth Score
3.2 / 100
Follower Ratio
198.8×
Engagement
4.46%
