LIVE Saturdays at 10am BBC One and @bbciplayer Recipes on @bbcfood This account is run by Cactus TV & @amandacactus, all opinions are our own.
Outreach This Creator For FreeSaturday Kitchen runs a Food creator account with 183.3K followers on Instagram. The account has published 2,268 posts, currently around 12 posts a week. Typical posts draw 574 likes and 20 comments, putting engagement at 0.32%.
The Food account Saturday.kitchen has posted 2,268 times on Instagram and drawn 183.3K followers.
Saturday.kitchen's 0.32% engagement rate is below the median of 0.74% among Food accounts with 100K–1M followers, measured across 1,551 accounts in the InstME index.
Followers weigh in with a comment about every 29 likes, a healthy amount of conversation.
Saturday.kitchen's output runs to about 12 posts per week, more than one per day.
The account follows just 848 others against 183.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$640–$1,200
Based on 183.3K followers and a 0.32% engagement rate, a single sponsored post by Saturday.kitchen is worth an estimated $640–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Saturday.kitchen | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 0.74% |
| Average likes | 574 | 1,665 |
| Average comments | 20 | 54 |
| Posts per week | 11.95 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 3, 2026
Saturday Kitchen is a food creator on Instagram, with 183.3K followers.
Saturday Kitchen posts on Instagram as @saturday.kitchen.
Saturday Kitchen has 183,263 followers on Instagram (183.3K) as of Sep 3, 2026.
Saturday Kitchen's engagement rate is 0.32%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Saturday Kitchen average 574 likes and 20 comments.
Saturday Kitchen posts about 12 times per week on average.
Saturday Kitchen is registered as a creator account on Instagram.
Saturday Kitchen is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,268 posts.
A sponsored post from Saturday Kitchen is estimated at $640 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
2,268
Avg Comments
20
Engagement
0.01%
