Inspired on the California Coast Calm. Inspired. Beautifully Scented. Also at @sand_and_paws_home
Followers
81.7K
Following
1
Total Posts
Engagement Rate
0.11%
Avg Likes
54
Avg Comments
S A N D + F O G is a verified Home & DIY brand based in United States. The account has built 81.7K followers on Instagram. To date S A N D + F O G has posted 2,689 times, currently around 8 posts a week. Typical posts draw 54 likes and 36 comments, putting engagement at 0.11%.
Counting 81.7K followers and 2,689 posts, Sand_and_fog_home sits in the InstME index as a Home & DIY account.
Benchmarked against 1,345 Home & DIY accounts with 10K–100K followers, Sand_and_fog_home posts a 0.11% engagement rate that is in the bottom quarter (median: 0.75%).
Followers weigh in with a comment about every 1 likes, an unusually discussion-heavy audience.
Video content from Sand_and_fog_home draws about 6K views.
Sand_and_fog_home's output runs to about 8 posts per week, more than one per day.
With 81.7K followers but only 1 accounts followed back, Sand_and_fog_home shows the ratio of a well-established account.
Estimated sponsored-post value
$290–$530
Based on 81.7K followers and a 0.11% engagement rate, a single sponsored post by Sand_and_fog_home is worth an estimated $290–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Sand_and_fog_home | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.75% |
| Average likes | 54 | 200 |
| Average comments | 36 | 9 |
| Posts per week | 7.76 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sand_and_fog_home | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.55% |
| Average likes | 54 | 132 |
| Average comments | 36 | 7 |
| Posts per week | 7.76 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
S A N D + F O G is a verified home & diy brand based in United States on Instagram, with 81.7K followers.
S A N D + F O G posts on Instagram as @sand_and_fog_home.
S A N D + F O G has 81,747 followers on Instagram (81.7K) as of Jul 15, 2026.
S A N D + F O G's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by S A N D + F O G average 54 likes and 36 comments.
S A N D + F O G posts about 8 times per week on average.
S A N D + F O G is registered as a business account on Instagram and is verified.
S A N D + F O G is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,689 posts.
S A N D + F O G's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,689
36
Avg Views
5,961
Posts / Week
7.76
Growth Score
2.2 / 100
Engagement
1.58%
Yes. S A N D + F O G carries the blue verified badge on Instagram.
A sponsored post from S A N D + F O G is estimated at $290 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
