Sam Wills runs a verified Music brand account with 34K followers on Instagram. The account has published 116 posts, currently less than one post a week. Posts average 729 likes and 53 comments, an engagement rate of 2.3%.
Samwillsmusic has built an audience of 34K followers on Instagram over 116 posts as a Music account.
Among 17,051 Music accounts with 10K–100K followers in the InstME index, Samwillsmusic's 2.3% engagement rate comes in below the median of 2.47%.
The comment-to-like ratio works out to one comment per 14 likes, pointing to an unusually discussion-heavy audience.
Samwillsmusic's output runs to less than one post per week.
Estimated sponsored-post value
$270–$510
Based on 34K followers and a 2.3% engagement rate, a single sponsored post by Samwillsmusic is worth an estimated $270–$510. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Samwillsmusic | Cohort median |
|---|---|---|
| Engagement rate | 2.3% | 2.47% |
| Average likes | 729 | 535 |
| Average comments | 53 | 35 |
| Posts per week | 0.26 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 27, 2026
Sam Wills is a verified music brand on Instagram, with 34K followers.
Sam Wills posts on Instagram as @samwillsmusic.
Sam Wills has 33,951 followers on Instagram (34K) as of Aug 27, 2026.
Sam Wills's engagement rate is 2.3%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Sam Wills average 729 likes and 53 comments.
Sam Wills posts less than once a week on average.
Sam Wills is registered as a business account on Instagram and is verified.
Sam Wills is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 116 posts.
Total Posts
116
Avg Comments
53
Engagement
6.04%
Yes. Sam Wills carries the blue verified badge on Instagram.
A sponsored post from Sam Wills is estimated at $270 to $510. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
