🙋🏻♀️author, millennial historian, mom of 2 memes: @theforevermillennials 📍a suburb of boston 👇substack, book, etc
On Instagram, Samantha Matt is a verified Parenting creator with an audience of 18K. The account has published 2,141 posts, currently less than one post a week. Engagement runs at 100%, or about 35,572 likes and 665 comments per post.
Samanthamatt1 operates a Parenting account on Instagram, pairing 18K followers with 2,141 posts.
Samanthamatt1 records a 100% engagement rate, in the top quarter (median: 1.08%) for the 2,913 Parenting accounts with 10K–100K followers tracked in the InstME index.
The audience comments once per 53 likes on average, a healthy amount of conversation.
Over recent weeks, Samanthamatt1 has published less than one post per week.
Estimated sponsored-post value
$250–$470
Based on 18K followers and a 100% engagement rate, a single sponsored post by Samanthamatt1 is worth an estimated $250–$470. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Samanthamatt1 | Cohort median |
|---|---|---|
| Engagement rate | 100% | 1.08% |
| Average likes | 35,572 | 275 |
| Average comments | 665 | 15 |
| Posts per week | 0.07 | 0.67 |
Median values from 2,913 Parenting accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Samantha Matt is a verified parenting creator on Instagram, with 18K followers.
Samantha Matt posts on Instagram as @samanthamatt1.
Samantha Matt has 17,978 followers on Instagram (18K) as of Jul 16, 2026.
Samantha Matt's engagement rate is 100%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.08%) for Parenting accounts with 10K–100K followers in the InstME index.
Posts by Samantha Matt average 35,572 likes and 665 comments.
Samantha Matt posts less than once a week on average.
Samantha Matt is registered as a creator account on Instagram and is verified.
Samantha Matt is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 2,141 posts.
Yes. Samantha Matt carries the blue verified badge on Instagram.
Total Posts
2,141
Avg Comments
665
Engagement
0.64%
A sponsored post from Samantha Matt is estimated at $250 to $470. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
