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Sam Mcwilliams is a verified Music creator on Instagram, tracked in the InstME index with 283.8K followers. Content spans music and art. Sam Mcwilliams has shared 881 posts to date, currently less than one post a week. Posts average 25,175 likes and 97 comments, an engagement rate of 8.9%.
Counting 283.8K followers and 881 posts, Sam_mcdub sits in the InstME index as a Music account.
Benchmarked against 4,576 Music accounts with 100K–1M followers, Sam_mcdub posts a 8.9% engagement rate that is in the top quarter (median: 1.76%).
Followers weigh in with a comment about every 261 likes, an audience that mostly engages through likes.
Sam_mcdub's videos draw about 269.7K views each, around 95% of its followers per post.
Sam_mcdub maintains a rhythm of less than one post per week.
Audience-quality analysis puts Sam_mcdub at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$4,000–$7,400
Based on 283.8K followers and a 8.9% engagement rate, a single sponsored post by Sam_mcdub is worth an estimated $4,000–$7,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sam_mcdub | Cohort median |
|---|---|---|
| Engagement rate | 8.9% | 1.76% |
| Average likes | 25,175 | 4,115 |
| Average comments | 97 | 114 |
| Posts per week | 0.06 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 8, 2026
Sam Mcwilliams is a verified music creator on Instagram, with 283.8K followers.
Sam Mcwilliams posts on Instagram as @sam_mcdub.
Sam Mcwilliams has 283,826 followers on Instagram (283.8K) as of Aug 8, 2026.
Sam Mcwilliams's engagement rate is 8.9%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.76%) for Music accounts with 100K–1M followers in the InstME index.
Posts by Sam Mcwilliams average 25,175 likes and 97 comments.
Sam Mcwilliams posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Sam Mcwilliams's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Sam Mcwilliams is registered as a creator account on Instagram and is verified.
Sam Mcwilliams is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 881 posts.
Total Posts
881
Avg Comments
97
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
Engagement
0.17%
Yes. Sam Mcwilliams carries the blue verified badge on Instagram.
A sponsored post from Sam Mcwilliams is estimated at $4,000 to $7,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
