Next-gen men’s hair innovation. Certified organic. Paraben free. Made in Britain. Endorsed by @gq | | + more
SALT® is a verified Beauty brand based in United Kingdom, with 17.2K followers on Instagram. The account posts mainly around beauty and tech topics. To date SALT® has posted 262 times, currently less than one post a week. Typical posts draw 3 likes and 2 comments, putting engagement at 0.03%.
On Instagram, Saltgrooming runs a Beauty account that has published 262 posts and gathered 17.2K followers.
Saltgrooming has an engagement rate of 0.03%, which is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers, based on 5,414 accounts in the InstME index.
Saltgrooming currently publishes less than one post per week.
InstME estimates 30% of Saltgrooming's followers are low-quality or inactive, for an audience-quality score of 64/100, a solid result.
Estimated sponsored-post value
$60–$110
Based on 17.2K followers and a 0.03% engagement rate, a single sponsored post by Saltgrooming is worth an estimated $60–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Saltgrooming | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.57% |
| Average likes | 3 | 134 |
| Average comments | 2 | 12 |
| Posts per week | 0.99 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Saltgrooming | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.37% |
| Average likes | 3 | 83 |
| Average comments | 2 | 9 |
| Posts per week | 0.99 | 0.67 |
Median values from 211 Beauty accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
SALT® is a verified beauty brand based in United Kingdom on Instagram, with 17.2K followers.
SALT® posts on Instagram as @saltgrooming.
SALT® has 17,217 followers on Instagram (17.2K) as of Apr 23, 2026.
SALT®'s engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by SALT® average 3 likes and 2 comments.
SALT® posts less than once a week on average.
InstME's audience-quality analysis estimates about 30% of SALT®'s followers are low-quality or inactive, giving an audience-quality score of 64/100.
SALT® is registered as a business account on Instagram and is verified.
SALT® is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 262 posts.
Total Posts
262
Avg Comments
2
Predominantly women · mostly 18–34
Typical for Beauty creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
Engagement
0.09%
SALT®'s profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. SALT® carries the blue verified badge on Instagram.
A sponsored post from SALT® is estimated at $60 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
