Next-gen men’s hair innovation. Certified organic. Paraben free. Made in Britain. Endorsed by @gq | | + more
Followers
17.2K
Following
0
Total Posts
Engagement Rate
0.03%
Avg Likes
3
Avg Comments
SALT® is a verified Beauty brand based in United Kingdom, with 17.2K followers on Instagram. The account posts mainly around beauty and tech topics. To date SALT® has posted 262 times, currently less than one post a week. Typical posts draw 3 likes and 2 comments, putting engagement at 0.03%.
On Instagram, Saltgrooming runs a Beauty account that has published 262 posts and gathered 17.2K followers.
Saltgrooming has an engagement rate of 0.03%, which is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers, based on 5,414 accounts in the InstME index.
Saltgrooming currently publishes less than one post per week.
Estimated sponsored-post value
$60–$110
Based on 17.2K followers and a 0.03% engagement rate, a single sponsored post by Saltgrooming is worth an estimated $60–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Saltgrooming | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.57% |
| Average likes | 3 | 134 |
| Average comments | 2 | 12 |
| Posts per week | 0.99 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Saltgrooming | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.37% |
| Average likes | 3 | 83 |
| Average comments | 2 | 9 |
| Posts per week | 0.99 | 0.67 |
Median values from 211 Beauty accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 23, 2026
SALT® is a verified beauty brand based in United Kingdom on Instagram, with 17.2K followers.
SALT® posts on Instagram as @saltgrooming.
SALT® has 17,217 followers on Instagram (17.2K) as of Apr 23, 2026.
SALT®'s engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by SALT® average 3 likes and 2 comments.
SALT® posts less than once a week on average.
SALT® is registered as a business account on Instagram and is verified.
SALT® is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 262 posts.
SALT®'s profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
262
2
Posts / Week
0.99
Growth Score
0.6 / 100
Est. Post Value
$60–$110
Engagement
2.48%
Yes. SALT® carries the blue verified badge on Instagram.
A sponsored post from SALT® is estimated at $60 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
