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Outreach This Creator For FreeOn Instagram, Ben Racey | Salt. Butter. Smoke. is a Food brand with an audience of 12.9K. Content spans food and home & diy. To date Ben Racey | Salt. Butter. Smoke. has posted 679 times, currently around 5 posts a week. Typical posts draw 139 likes and 10 comments, putting engagement at 1.15%.
With 12.9K followers across 679 posts, Saltbuttersmoke_ is one of the Food accounts tracked in the InstME index.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Saltbuttersmoke_'s 1.15% engagement rate lands above the median of 0.75%.
For roughly every 14 likes there is one comment, an unusually discussion-heavy audience.
Saltbuttersmoke_ keeps a posting cadence of about 5 posts per week.
Estimated sponsored-post value
$52–$96
Based on 12.9K followers and a 1.15% engagement rate, a single sponsored post by Saltbuttersmoke_ is worth an estimated $52–$96. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Home & DIY
| Metric | Saltbuttersmoke_ | Cohort median |
|---|---|---|
| Engagement rate | 1.15% | 0.75% |
| Average likes | 139 | 177 |
| Average comments | 10 | 10 |
| Posts per week | 4.97 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 16, 2026
Ben Racey | Salt. Butter. Smoke. is a food brand on Instagram, with 12.9K followers.
Ben Racey | Salt. Butter. Smoke. posts on Instagram as @saltbuttersmoke_.
Ben Racey | Salt. Butter. Smoke. has 12,889 followers on Instagram (12.9K) as of Sep 16, 2026.
Ben Racey | Salt. Butter. Smoke.'s engagement rate is 1.15%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Ben Racey | Salt. Butter. Smoke. average 139 likes and 10 comments.
Ben Racey | Salt. Butter. Smoke. posts about 5 times per week on average.
Ben Racey | Salt. Butter. Smoke. is registered as a business account on Instagram.
Ben Racey | Salt. Butter. Smoke. is categorized as a food and home & diy account in the InstME index, based on the profile's bio and Instagram category across 679 posts.
Total Posts
679
Avg Comments
10
38.5K
Engagement
0.58%
A sponsored post from Ben Racey | Salt. Butter. Smoke. is estimated at $52 to $96. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
