✈️ Bucket list travel, epic itineraries 🦘Adventure couple from Aus ✈ Full time from our bus or backpack ⋒ Travel guides + links👇
Reaching 146.1K followers on Instagram, Chris & Bec | Adventure Travel is a verified Travel creator. The account has published 799 posts, currently less than one post a week. Typical posts draw 2,070 likes and 158 comments, putting engagement at 1.53%.
With 146.1K followers across 799 posts, Salt.and.charcoal is one of the Travel accounts tracked in the InstME index.
Against 977 Travel accounts with 100K–1M followers in the InstME index, Salt.and.charcoal's 1.53% engagement rate lands above the median of 0.92%.
For roughly every 13 likes there is one comment, an unusually discussion-heavy audience.
In recent weeks Salt.and.charcoal has kept to less than one post per week.
Estimated sponsored-post value
$780–$1,500
Based on 146.1K followers and a 1.53% engagement rate, a single sponsored post by Salt.and.charcoal is worth an estimated $780–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Salt.and.charcoal | Cohort median |
|---|---|---|
| Engagement rate | 1.53% | 0.92% |
| Average likes | 2,070 | 1,974 |
| Average comments | 158 | 53 |
| Posts per week | 0.14 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 11, 2026
Chris & Bec | Adventure Travel is a verified travel creator on Instagram, with 146.1K followers.
Chris & Bec | Adventure Travel posts on Instagram as @salt.and.charcoal.
Chris & Bec | Adventure Travel has 146,103 followers on Instagram (146.1K) as of Sep 11, 2026.
Chris & Bec | Adventure Travel's engagement rate is 1.53%, calculated from average likes and comments per post relative to followers. That is above the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by Chris & Bec | Adventure Travel average 2,070 likes and 158 comments.
Chris & Bec | Adventure Travel posts less than once a week on average.
Chris & Bec | Adventure Travel is registered as a creator account on Instagram and is verified.
Chris & Bec | Adventure Travel is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 799 posts.
Total Posts
799
Avg Comments
158
Engagement
1.52%
Yes. Chris & Bec | Adventure Travel carries the blue verified badge on Instagram.
A sponsored post from Chris & Bec | Adventure Travel is estimated at $780 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
