We lead national policy to improve work health and safety and workers' compensation arrangements across Australia.
Outreach This Creator For FreeFollowers
4.9K
Following
102
Total Posts
Engagement Rate
0.09%
Avg Likes
4
Avg Comments
Safe Work Australia is a Health brand based in Australia, with 4.9K followers on Instagram. To date Safe Work Australia has posted 556 times, currently less than one post a week. Posts average 4 likes and 0 comments, an engagement rate of 0.09%.
Safeworkaustralia operates a Health account on Instagram, pairing 4.9K followers with 556 posts.
Against 598 Health accounts with 1K–10K followers in the InstME index, Safeworkaustralia's 0.09% engagement rate lands in the bottom quarter (median: 3.24%).
In recent weeks Safeworkaustralia has kept to less than one post per week.
Safeworkaustralia scores 70/100 on InstME's audience-quality checks, with about 25% of followers flagged low-quality or inactive, a solid result.
Estimated sponsored-post value
$17–$32
Based on 4.9K followers and a 0.09% engagement rate, a single sponsored post by Safeworkaustralia is worth an estimated $17–$32. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Safeworkaustralia | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 3.24% |
| Average likes | 4 | 80 |
| Average comments | 0 | 7 |
| Posts per week | 0.14 | 0.39 |
Median values from 598 Health accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Safeworkaustralia | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 2.53% |
| Average likes | 4 | 73 |
| Average comments | 0 | 7 |
| Posts per week | 0.14 | 0.46 |
Median values from 1,154 accounts in Australia with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Safe Work Australia is a health brand based in Australia on Instagram, with 4.9K followers.
Safe Work Australia posts on Instagram as @safeworkaustralia.
Safe Work Australia has 4,942 followers on Instagram (4.9K) as of Jul 16, 2026.
Safe Work Australia's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.24%) for Health accounts with 1K–10K followers in the InstME index.
Posts by Safe Work Australia average 4 likes and 0 comments.
Safe Work Australia posts less than once a week on average.
InstME's audience-quality analysis estimates about 25% of Safe Work Australia's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Safe Work Australia is registered as a business account on Instagram.
556
0
Posts / Week
0.14
Growth Score
1.8 / 100
ER Rank
1th
More women than men · mostly 25–44
Typical for Health creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
7.5K
Engagement
0.99%
Safe Work Australia is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 556 posts.
Safe Work Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Safe Work Australia is estimated at $17 to $32. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
