🚸 Creators of the Baby on Board sign 👶 Car seats, strollers, infant health essentials, and baby proofing gear for every first and every moment after
Outreach This Creator For FreeFollowers
49.7K
Following
608
Total Posts
Engagement Rate
0.3%
Avg Likes
141
Avg Comments
Safety 1st is an Automotive brand on Instagram, tracked in the InstME index with 49.7K followers. Content spans automotive and parenting. The account has published 1,931 posts, currently around 2 posts a week. Typical posts draw 141 likes and 10 comments, putting engagement at 0.3%.
Safety_1st is an Automotive account on Instagram with 49.7K followers and 1,931 published posts.
Benchmarked against 3,742 Automotive accounts with 10K–100K followers, Safety_1st posts a 0.3% engagement rate that is in the bottom quarter (median: 1.3%).
Followers weigh in with a comment about every 14 likes, an unusually discussion-heavy audience.
Video content from Safety_1st draws about 749.4 views.
Safety_1st maintains a rhythm of about one post per week.
Audience-quality analysis puts Safety_1st at 70/100; roughly 25% of followers look low-quality or inactive, a solid result.
Estimated sponsored-post value
$170–$320
Based on 49.7K followers and a 0.3% engagement rate, a single sponsored post by Safety_1st is worth an estimated $170–$320. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Safety_1st | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 1.3% |
| Average likes | 141 | 330 |
| Average comments | 10 | 12 |
| Posts per week | 1.75 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 7, 2026
Safety 1st is a automotive brand on Instagram, with 49.7K followers.
Safety 1st posts on Instagram as @safety_1st.
Safety 1st has 49,744 followers on Instagram (49.7K) as of Apr 7, 2026.
Safety 1st's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.3%) for Automotive accounts with 10K–100K followers in the InstME index.
Posts by Safety 1st average 141 likes and 10 comments.
Safety 1st posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 25% of Safety 1st's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Safety 1st is registered as a business account on Instagram.
Safety 1st is categorized as an automotive and parenting account in the InstME index, based on the profile's bio and Instagram category across 1,931 posts.
1,931
10
Avg Views
749
Posts / Week
1.75
Growth Score
6 / 100
Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Parenting
133.9K
Engagement
3.28%
A sponsored post from Safety 1st is estimated at $170 to $320. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
