S3 is one of SABC TV channels reaching 2.7M viewers daily, championing South African millennials, and shaping a bold generation of free thinkers
Followers
39K
Following
506
Total Posts
Engagement Rate
2.36%
Avg Likes
892
Avg Comments
On Instagram, S3 is a verified Lifestyle brand with an audience of 39K. To date S3 has posted 2,381 times, currently around 1 post a week. Typical posts draw 892 likes and 28 comments, putting engagement at 2.36%.
Sabc3 operates a Lifestyle account on Instagram, pairing 39K followers with 2,381 posts.
Sabc3 records a 2.36% engagement rate, below the median of 3.25% for the 1,602 Lifestyle accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 31 to one, indicating a healthy amount of conversation.
Sabc3 currently publishes about one post per week.
Estimated sponsored-post value
$320–$600
Based on 39K followers and a 2.36% engagement rate, a single sponsored post by Sabc3 is worth an estimated $320–$600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Sabc3 | Cohort median |
|---|---|---|
| Engagement rate | 2.36% | 3.25% |
| Average likes | 892 | 875 |
| Average comments | 28 | 33 |
| Posts per week | 1.06 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
S3 is a verified lifestyle brand on Instagram, with 39K followers.
S3 posts on Instagram as @sabc3.
S3 has 39,016 followers on Instagram (39K) as of Jul 9, 2026.
S3's engagement rate is 2.36%, calculated from average likes and comments per post relative to followers. That is below the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by S3 average 892 likes and 28 comments.
S3 posts about 1 time per week on average.
S3 is registered as a business account on Instagram and is verified.
S3 is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,381 posts.
Yes. S3 carries the blue verified badge on Instagram.
A sponsored post from S3 is estimated at $320 to $600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,381
28
Posts / Week
1.06
Growth Score
47.2 / 100
Follower Ratio
77.1×
Engagement
4.47%
