#1 NYT Bestselling Author Wisdom Takes Work out now Sign up for my daily newsletter:
Followers
1.1M
Following
970
Total Posts
Engagement Rate
0.23%
Avg Likes
2,517
Avg Comments
On Instagram, Ryan Holiday is a verified Lifestyle brand with an audience of 1.1M. The account has published 3,080 posts, currently less than one post a week. Engagement runs at 0.23%, or about 2,517 likes and 41 comments per post.
Ryanholiday operates a Lifestyle account on Instagram, pairing 1.1M followers with 3,080 posts.
Ryanholiday records a 0.23% engagement rate, in the bottom quarter (median: 2.43%) for the 177 Lifestyle accounts with over 1M followers tracked in the InstME index.
At one comment per 61 likes, the ratio points to an audience that mostly engages through likes.
Over recent weeks, Ryanholiday has published less than one post per week.
Ryanholiday keeps its following list short (970) relative to 1.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,900–$7,300
Based on 1.1M followers and a 0.23% engagement rate, a single sponsored post by Ryanholiday is worth an estimated $3,900–$7,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Ryanholiday | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 2.43% |
| Average likes | 2,517 | 54,853 |
| Average comments | 41 | 522 |
| Posts per week | 0.37 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 23, 2026
Ryan Holiday is a verified lifestyle brand on Instagram, with 1.1M followers.
Ryan Holiday posts on Instagram as @ryanholiday.
Ryan Holiday has 1,121,394 followers on Instagram (1.1M) as of Apr 23, 2026.
Ryan Holiday's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.43%) for Lifestyle accounts with over 1M followers in the InstME index.
Posts by Ryan Holiday average 2,517 likes and 41 comments.
Ryan Holiday posts less than once a week on average.
Ryan Holiday is registered as a business account on Instagram and is verified.
Ryan Holiday is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 3,080 posts.
Yes. Ryan Holiday carries the blue verified badge on Instagram.
3,080
41
Posts / Week
0.37
Growth Score
4.6 / 100
Follower Ratio
1156.1×
Engagement
0.45%
A sponsored post from Ryan Holiday is estimated at $3,900 to $7,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
