The official account of Rutgers, The State University of New Jersey.
Outreach This Creator For FreeFollowers
154.9K
Following
769
Total Posts
Engagement Rate
0.31%
Avg Likes
469
Avg Comments
Rutgers University is a verified Education creator. The account has built 154.9K followers on Instagram. To date Rutgers University has posted 4,579 times, currently around 22 posts a week. Posts average 469 likes and 7 comments, an engagement rate of 0.31%.
The Education account Rutgersu has posted 4,579 times on Instagram and drawn 154.9K followers.
Rutgersu's 0.31% engagement rate is in the bottom quarter (median: 1.11%) among Education accounts with 100K–1M followers, measured across 235 accounts in the InstME index.
Roughly one in 65 likes comes with a comment, an audience that mostly engages through likes.
Lately Rutgersu has been publishing about 22 posts per week, more than one per day.
The account follows just 769 others against 154.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$540–$1,000
Based on 154.9K followers and a 0.31% engagement rate, a single sponsored post by Rutgersu is worth an estimated $540–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Roughly balanced · mostly 18–34
Typical for Education creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Education
| Metric | Rutgersu | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 1.11% |
| Average likes | 469 | 2,028 |
| Average comments | 7 | 34 |
| Posts per week | 22.03 | 1.06 |
Median values from 235 Education accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Rutgers University is a verified education creator on Instagram, with 154.9K followers.
Rutgers University posts on Instagram as @rutgersu.
Rutgers University has 154,925 followers on Instagram (154.9K) as of Apr 23, 2026.
Rutgers University's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.11%) for Education accounts with 100K–1M followers in the InstME index.
Posts by Rutgers University average 469 likes and 7 comments.
Rutgers University posts about 22 times per week on average.
Rutgers University is registered as a creator account on Instagram and is verified.
Rutgers University is categorized as an education account in the InstME index, based on the profile's bio and Instagram category across 4,579 posts.
4,579
7
Posts / Week
22.03
Growth Score
6.2 / 100
Follower Ratio
201.5×
387.2K
Engagement
30.35%
Yes. Rutgers University carries the blue verified badge on Instagram.
A sponsored post from Rutgers University is estimated at $540 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
