“Usually Good, Unusually Inspired” New Era Authorized Dealer Co-Founder & Owner
Reaching 79.9K followers on Instagram, John J. is a verified Business creator. The account has published 2,253 posts, currently less than one post a week. Typical posts draw 1,327 likes and 43 comments, putting engagement at 1.71%.
Tracked in the InstME index, Russetsunset is a Business account with 79.9K followers and a back catalogue of 2,253 posts.
Against 5,335 Business accounts with 10K–100K followers in the InstME index, Russetsunset's 1.71% engagement rate lands above the median of 1.46%.
At one comment per 31 likes, the ratio points to a healthy amount of conversation.
In recent weeks Russetsunset has kept to less than one post per week.
Russetsunset scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Russetsunset keeps its following list short (200) relative to 79.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$480–$890
Based on 79.9K followers and a 1.71% engagement rate, a single sponsored post by Russetsunset is worth an estimated $480–$890. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Russetsunset | Cohort median |
|---|---|---|
| Engagement rate | 1.71% | 1.46% |
| Average likes | 1,327 | 334 |
| Average comments | 43 | 22 |
| Posts per week | 0.41 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 29, 2026
John J. is a verified business creator on Instagram, with 79.9K followers.
John J. posts on Instagram as @russetsunset.
John J. has 79,936 followers on Instagram (79.9K) as of Sep 29, 2026.
John J.'s engagement rate is 1.71%, calculated from average likes and comments per post relative to followers. That is above the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by John J. average 1,327 likes and 43 comments.
John J. posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of John J.'s followers are low-quality or inactive, giving an audience-quality score of 100/100.
John J. is registered as a creator account on Instagram and is verified.
John J. is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 2,253 posts.
Total Posts
2,253
Avg Comments
43
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
18.47%
Yes. John J. carries the blue verified badge on Instagram.
A sponsored post from John J. is estimated at $480 to $890. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
