Custard ice cream + treats + merch (free lactaid) Lansdowne Ave β’ Ruru Truck β’ Union Station Summer Market Flavours change often - daily menu link ππ½
Outreach This Creator For FreeFollowers
45.4K
Following
469
Total Posts
Engagement Rate
1.61%
Avg Likes
694
Avg Comments
ruru baked is a Lifestyle brand. The account has built 45.4K followers on Instagram. The account has published 1,046 posts, currently around 6 posts a week. Typical posts draw 694 likes and 35 comments, putting engagement at 1.61%.
The Lifestyle account Rurubaked has posted 1,046 times on Instagram and drawn 45.4K followers.
Among 1,602 Lifestyle accounts with 10Kβ100K followers in the InstME index, Rurubaked's 1.61% engagement rate comes in below the median of 3.25%.
Followers weigh in with a comment about every 20 likes, an unusually discussion-heavy audience.
Rurubaked's output runs to about 6 posts per week.
Estimated sponsored-post value
$260β$470
Based on 45.4K followers and a 1.61% engagement rate, a single sponsored post by Rurubaked is worth an estimated $260β$470. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women Β· mostly 18β34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Rurubaked | Cohort median |
|---|---|---|
| Engagement rate | 1.61% | 3.25% |
| Average likes | 694 | 875 |
| Average comments | 35 | 33 |
| Posts per week | 6.09 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
ruru baked is a lifestyle brand on Instagram, with 45.4K followers.
ruru baked posts on Instagram as @rurubaked.
ruru baked has 45,381 followers on Instagram (45.4K) as of Jul 10, 2026.
ruru baked's engagement rate is 1.61%, calculated from average likes and comments per post relative to followers. That is below the median of 3.25% for Lifestyle accounts with 10Kβ100K followers in the InstME index.
Posts by ruru baked average 694 likes and 35 comments.
ruru baked posts about 6 times per week on average.
ruru baked is registered as a business account on Instagram.
ruru baked is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,046 posts.
A sponsored post from ruru baked is estimated at $260 to $470. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,046
35
Posts / Week
6.09
Growth Score
32.2 / 100
Follower Ratio
96.8Γ
Engagement
0.48%