I am the author of many books, mostly about food and cooking and chefs, but not exclusively! I write about all kinds of worlds. I live in NYC.
Followers
19.7K
Following
1.2K
Total Posts
Engagement Rate
0.33%
Avg Likes
61
Avg Comments
Ruhlman is a verified Food brand. The account has built 19.7K followers on Instagram. To date Ruhlman has posted 2,890 times, currently around 4 posts a week. Posts average 61 likes and 3 comments, an engagement rate of 0.33%.
Ruhlman is a Food account whose 2,890 posts have grown a following of 19.7K on Instagram.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, Ruhlman's 0.33% engagement rate is below the median of 0.75%.
One comment lands for every 18 likes, which reads as an unusually discussion-heavy audience.
Video content from Ruhlman draws about 348.3 views.
Ruhlman maintains a rhythm of about 4 posts per week.
Ruhlman's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$69–$130
Based on 19.7K followers and a 0.33% engagement rate, a single sponsored post by Ruhlman is worth an estimated $69–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Ruhlman | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 0.75% |
| Average likes | 61 | 177 |
| Average comments | 3 | 10 |
| Posts per week | 3.98 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 7, 2026
Ruhlman is a verified food brand on Instagram, with 19.7K followers.
Ruhlman has 19,661 followers on Instagram (19.7K) as of Apr 7, 2026.
Ruhlman's engagement rate is 0.33%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Ruhlman average 61 likes and 3 comments.
Ruhlman posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Ruhlman's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Ruhlman is registered as a business account on Instagram and is verified.
Ruhlman is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,890 posts.
Yes. Ruhlman carries the blue verified badge on Instagram.
2,890
3
Avg Views
348
Posts / Week
3.98
Growth Score
6.6 / 100
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
4.96%
A sponsored post from Ruhlman is estimated at $69 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
