RUGGED RADIOS | Communication for Work, Race & Play is a verified Automotive creator, with 138.1K followers on Instagram. The account has published 6,613 posts, currently around 2 posts a week. Posts average 112 likes and 18 comments, an engagement rate of 0.09%.
Ruggedradios operates an Automotive account on Instagram, pairing 138.1K followers with 6,613 posts.
Against 1,181 Automotive accounts with 100K–1M followers in the InstME index, Ruggedradios's 0.09% engagement rate lands in the bottom quarter (median: 1.12%).
Followers leave about one comment for every 6 likes, an unusually discussion-heavy audience.
Ruggedradios currently publishes about one post per week.
InstME estimates 20% of Ruggedradios's followers are low-quality or inactive, for an audience-quality score of 76/100, a solid result.
Estimated sponsored-post value
$480–$900
Based on 138.1K followers and a 0.09% engagement rate, a single sponsored post by Ruggedradios is worth an estimated $480–$900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Ruggedradios | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.12% |
| Average likes | 112 | 2,576 |
| Average comments | 18 | 48 |
| Posts per week | 1.93 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
RUGGED RADIOS | Communication for Work, Race & Play is a verified automotive creator on Instagram, with 138.1K followers.
RUGGED RADIOS | Communication for Work, Race & Play posts on Instagram as @ruggedradios.
RUGGED RADIOS | Communication for Work, Race & Play has 138,093 followers on Instagram (138.1K) as of Jul 16, 2026.
RUGGED RADIOS | Communication for Work, Race & Play's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.12%) for Automotive accounts with 100K–1M followers in the InstME index.
Posts by RUGGED RADIOS | Communication for Work, Race & Play average 112 likes and 18 comments.
RUGGED RADIOS | Communication for Work, Race & Play posts about 2 times per week on average.
Official account for Rugged Radios UTV & Off-Road Communication Equipment.
Total Posts
6,613
Avg Comments
18
Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Engagement
2.03%
InstME's audience-quality analysis estimates about 20% of RUGGED RADIOS | Communication for Work, Race & Play's followers are low-quality or inactive, giving an audience-quality score of 76/100.
RUGGED RADIOS | Communication for Work, Race & Play is registered as a creator account on Instagram and is verified.
RUGGED RADIOS | Communication for Work, Race & Play is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 6,613 posts.
Yes. RUGGED RADIOS | Communication for Work, Race & Play carries the blue verified badge on Instagram.
A sponsored post from RUGGED RADIOS | Communication for Work, Race & Play is estimated at $480 to $900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
