The chronicle of car culture.
Followers
393.9K
Following
1.4K
Total Posts
Engagement Rate
2.43%
Avg Likes
9,188
Avg Comments
The Drive is a verified Automotive brand. The account has built 393.9K followers on Instagram. To date The Drive has posted 11,117 times, currently around 2 posts a week. Engagement runs at 2.43%, or about 9,188 likes and 387 comments per post.
Thedrive is an Automotive account whose 11,117 posts have grown a following of 393.9K on Instagram.
Benchmarked against 1,181 Automotive accounts with 100K–1M followers, Thedrive posts a 2.43% engagement rate that is above the median of 1.12%.
The comment-to-like ratio works out to one comment per 24 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about one post per week.
With 393.9K followers but only 1,445 accounts followed back, Thedrive shows the ratio of a well-established account.
Estimated sponsored-post value
$3,400–$6,200
Based on 393.9K followers and a 2.43% engagement rate, a single sponsored post by Thedrive is worth an estimated $3,400–$6,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Thedrive | Cohort median |
|---|---|---|
| Engagement rate | 2.43% | 1.12% |
| Average likes | 9,188 | 2,576 |
| Average comments | 387 | 48 |
| Posts per week | 1.67 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
The Drive is a verified automotive brand on Instagram, with 393.9K followers.
The Drive posts on Instagram as @thedrive.
The Drive has 393,920 followers on Instagram (393.9K) as of Jul 10, 2026.
The Drive's engagement rate is 2.43%, calculated from average likes and comments per post relative to followers. That is above the median of 1.12% for Automotive accounts with 100K–1M followers in the InstME index.
Posts by The Drive average 9,188 likes and 387 comments.
The Drive posts about 2 times per week on average.
The Drive is registered as a business account on Instagram and is verified.
The Drive is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 11,117 posts.
Yes. The Drive carries the blue verified badge on Instagram.
11,117
387
Posts / Week
1.67
Growth Score
48.6 / 100
Follower Ratio
272.6×
822.1K
Engagement
0.3%
A sponsored post from The Drive is estimated at $3,400 to $6,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
