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Rufus Rice is a verified Lifestyle creator on Instagram, tracked in the InstME index with 636.6K followers. The account has published 286 posts, currently around 1 post a week. Engagement runs at 2.98%, or about 18,840 likes and 106 comments per post.
Counting 636.6K followers and 286 posts, Rufusrice_ sits in the InstME index as a Lifestyle account.
Compared with 826 other Lifestyle accounts with 100K–1M followers in the InstME index, Rufusrice_'s 2.98% engagement rate is in line with the median of 2.99%.
The comment-to-like ratio works out to one comment per 178 likes, pointing to an audience that mostly engages through likes.
Lately Rufusrice_ has been publishing about one post per week.
With 636.6K followers but only 285 accounts followed back, Rufusrice_ shows the ratio of a well-established account.
Estimated sponsored-post value
$6,600–$12,000
Based on 636.6K followers and a 2.98% engagement rate, a single sponsored post by Rufusrice_ is worth an estimated $6,600–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Rufusrice_ | Cohort median |
|---|---|---|
| Engagement rate | 2.98% | 2.99% |
| Average likes | 18,840 | 7,188 |
| Average comments | 106 | 111 |
| Posts per week | 1.09 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Rufus Rice is a verified lifestyle creator on Instagram, with 636.6K followers.
Rufus Rice posts on Instagram as @rufusrice_.
Rufus Rice has 636,596 followers on Instagram (636.6K) as of Jul 13, 2026.
Rufus Rice's engagement rate is 2.98%, calculated from average likes and comments per post relative to followers. That is in line with the median of 2.99% for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Rufus Rice average 18,840 likes and 106 comments.
Rufus Rice posts about 1 time per week on average.
Rufus Rice is registered as a creator account on Instagram and is verified.
Rufus Rice is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 286 posts.
Yes. Rufus Rice carries the blue verified badge on Instagram.
Total Posts
286
Avg Comments
106
Engagement
0.68%
A sponsored post from Rufus Rice is estimated at $6,600 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
