Host @radiorufusfm. Email: ///// AUS/NZ TOUR TICKETS:
Followers
636.6K
Following
285
Total Posts
Engagement Rate
2.98%
Avg Likes
18,840
Avg Comments
Rufus Rice is a verified Lifestyle creator on Instagram, tracked in the InstME index with 636.6K followers. The account has published 286 posts, currently around 1 post a week. Engagement runs at 2.98%, or about 18,840 likes and 106 comments per post.
Counting 636.6K followers and 286 posts, Rufusrice_ sits in the InstME index as a Lifestyle account.
Compared with 826 other Lifestyle accounts with 100K–1M followers in the InstME index, Rufusrice_'s 2.98% engagement rate is in line with the median of 2.99%.
The comment-to-like ratio works out to one comment per 178 likes, pointing to an audience that mostly engages through likes.
Lately Rufusrice_ has been publishing about one post per week.
With 636.6K followers but only 285 accounts followed back, Rufusrice_ shows the ratio of a well-established account.
Estimated sponsored-post value
$6,600–$12,000
Based on 636.6K followers and a 2.98% engagement rate, a single sponsored post by Rufusrice_ is worth an estimated $6,600–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Rufusrice_ | Cohort median |
|---|---|---|
| Engagement rate | 2.98% | 2.99% |
| Average likes | 18,840 | 7,188 |
| Average comments | 106 | 111 |
| Posts per week | 1.09 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Rufus Rice is a verified lifestyle creator on Instagram, with 636.6K followers.
Rufus Rice posts on Instagram as @rufusrice_.
Rufus Rice has 636,596 followers on Instagram (636.6K) as of Jul 13, 2026.
Rufus Rice's engagement rate is 2.98%, calculated from average likes and comments per post relative to followers. That is in line with the median of 2.99% for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Rufus Rice average 18,840 likes and 106 comments.
Rufus Rice posts about 1 time per week on average.
Rufus Rice is registered as a creator account on Instagram and is verified.
Rufus Rice is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 286 posts.
Yes. Rufus Rice carries the blue verified badge on Instagram.
286
106
Posts / Week
1.09
Growth Score
59.6 / 100
Follower Ratio
2233.7×
Engagement
0%
A sponsored post from Rufus Rice is estimated at $6,600 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
