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Followers
14.8K
Following
1
Total Posts
Engagement Rate
1.96%
Avg Likes
277
Avg Comments
ruby merlot runs a verified business account account based in South Korea with 14.8K followers on Instagram. To date ruby merlot has posted 139 times, currently around 3 posts a week. Engagement runs at 1.96%, or about 277 likes and 12 comments per post.
Ruby.merlot is a business account whose 139 posts have grown a following of 14.8K on Instagram.
Ruby.merlot averages 277 likes and 12 comments per post, roughly one interaction for every 51 of its followers.
Roughly one in 23 likes comes with a comment, a healthy amount of conversation.
Ruby.merlot's output runs to about 3 posts per week.
With 14.8K followers but only 1 accounts followed back, Ruby.merlot shows the ratio of a well-established account.
Estimated sponsored-post value
$100–$190
Based on 14.8K followers and a 1.96% engagement rate, a single sponsored post by Ruby.merlot is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Ruby.merlot | Cohort median |
|---|---|---|
| Engagement rate | 1.96% | 1.45% |
| Average likes | 277 | 339 |
| Average comments | 12 | 18 |
| Posts per week | 2.89 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ruby.merlot | Cohort median |
|---|---|---|
| Engagement rate | 1.96% | 0.86% |
| Average likes | 277 | 205 |
| Average comments | 12 | 11 |
| Posts per week | 2.89 | 0.9 |
Median values from 581 accounts in South Korea with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 14, 2026
ruby merlot is a verified Instagram brand based in South Korea on Instagram, with 14.8K followers.
ruby merlot posts on Instagram as @ruby.merlot.
ruby merlot has 14,795 followers on Instagram (14.8K) as of Jul 14, 2026.
ruby merlot's engagement rate is 1.96%, calculated from average likes and comments per post relative to followers.
Posts by ruby merlot average 277 likes and 12 comments.
ruby merlot posts about 3 times per week on average.
ruby merlot is registered as a business account on Instagram and is verified.
ruby merlot's profile places the account in South Korea. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. ruby merlot carries the blue verified badge on Instagram.
139
12
Posts / Week
2.89
Growth Score
39.2 / 100
Follower Ratio
14795.0×
Engagement
3.99%
A sponsored post from ruby merlot is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
