Reaching 35.5K followers on Instagram, Royal Doulton is a verified Home & DIY brand. The account posts mainly around home & diy and parenting topics. To date Royal Doulton has posted 2,019 times, currently around 4 posts a week. Posts average 38 likes and 18 comments, an engagement rate of 0.16%.
Royaldoulton operates a Home & DIY account on Instagram, pairing 35.5K followers with 2,019 posts.
Royaldoulton records a 0.16% engagement rate, in the bottom quarter (median: 0.75%) for the 1,345 Home & DIY accounts with 10K–100K followers tracked in the InstME index.
For roughly every 2 likes there is one comment, an unusually discussion-heavy audience.
Video posts from Royaldoulton average 92.1 views.
Royaldoulton currently publishes about 4 posts per week.
InstME estimates 10% of Royaldoulton's followers are low-quality or inactive, for an audience-quality score of 88/100, a strong signal of genuine reach.
Estimated sponsored-post value
$120–$230
Based on 35.5K followers and a 0.16% engagement rate, a single sponsored post by Royaldoulton is worth an estimated $120–$230. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Royaldoulton | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.75% |
| Average likes | 38 | 200 |
| Average comments | 18 | 9 |
| Posts per week | 3.5 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Royal Doulton is a verified home & diy brand on Instagram, with 35.5K followers.
Royal Doulton posts on Instagram as @royaldoulton.
Royal Doulton has 35,478 followers on Instagram (35.5K) as of Apr 8, 2026.
Royal Doulton's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Royal Doulton average 38 likes and 18 comments.
Royal Doulton posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 10% of Royal Doulton's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Royal Doulton is registered as a business account on Instagram and is verified.
Royal Doulton is categorized as a home & diy and parenting account in the InstME index, based on the profile's bio and Instagram category across 2,019 posts.
Total Posts
2,019
Avg Comments
18
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Parenting
Engagement
30.24%
Yes. Royal Doulton carries the blue verified badge on Instagram.
A sponsored post from Royal Doulton is estimated at $120 to $230. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
